Monday Aug 17, 2015

The 3 Best (and 3 Worst) Selling Tips I’ve Heard


Oracle Publishes Modern Best Practice for Sales Performance Management

We just published Oracle Modern Best Practice for Sales Performance Management, with resources that help organizations build their strategies for:

  • Sales Strategy
  • Coaching Plan
  • Incentive Plan

Reviewing this content conjured up many images and experiences from my selling days. It’s been a long while since I carried a bag but, in my career, I've sold many products and services. Everything from a college summer job peddling dishes to young single working women within in rural Minnesoat to my tenure of working with executives at national bank chains to secure high dollar, long term agreements for ATMs and bank security equipment. 

    I have both given received and given much advice on selling.

    3 Worst Selling Tips

    1. Always be closing—you might get lucky
    2. Get the signature—we’ll worry about how to make it work later
    3. Bash the competition—cuz you know they’re doing it to us

    3 Best Tips Selling Tips

    1. Become informed before you engage—or you’ll poison territory
    2. Stop talking—try listening
    3. Assume long term relationships—treat your customers like you would your friends

    Today’s sophisticated buyers expect professionalism from their solution providers. Most of them would prefer to call you a partner rather than a vendor. Isn’t that you want too?

    Set Your Sales Resources Up to Win: Explore Oracle Modern Best Practice for Sales Performance Management



    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Friday Aug 14, 2015

    3 Ways to Get on the “Worst Company to Work For” List


    The worst company I ever worked for ruthlessly enforced autocratic personnel policies, shouted down any discussion of compensation, and fostered a culture of backstabbing. Looking back, I still ponder why I put up with them. Must be the stoic Scandinavian Minnesota farm boy in me.

    The Worst Companies to Work For Adopt Worst Practices for HR

    24/7 Wall St.’s analyzed thousands of employee reviews posted on Glassdoor to come up with their 4th annual list of The Worst Companies to Work For. The "best" of the twelve worst companies listed scored 2.7 out of 5 and it goes downhill from their to the top (bottom?) of the list (i.e. #1). Here are three things you can do to erode your scores on Glassdoor:

    • Discourage work/life balance
    • Pay each employee less than $120k/yr*
    • Let employees stagnate in the same job for years, and years, and years….

    *I know what you're thinking...read the article for caveats and additional insight.

    The Best Companies to Work For Adopt Modern Best Practice for HR 

    Today’s mobile, dispersed workforce expects more than onsite fitness centers, tepid once-a-year performance reviews, and free doughnut Wednesdays (OK…I admit I loved Wednesdays back in the day). Organizations striving to be on the Best Companies to Work for List can now exploit enabling technologies to incorporate social, wearables, gamification, and modern employee performance management best practices into their HR management strategies.

    Just Published: Oracle Modern Best Practice for Employee Insight to Workforce Wellness

    Explore Free Resources to Help Craft Your Best Company to Work For Strategies:



    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Tuesday Aug 11, 2015

    Just Published: 5 Secrets to Increasing Marketing Conversion Rates

    Modern Best Practice for Marketing requires synchronization of processes and technology.

    “85% of B2B marketers using marketing automation in 2014 felt they weren’t using it to its full potential,” David Crane, marketing tech strategist at Oracle partner Integrate, points out in this briefing just published by Oracle. He cites a top stat from the SiriusDecisions Summit 2015

    Yes, Marketing Automation solutions have revolutionized demand generation

    But, in the rush to deploy the latest and greatest technologies, sometimes marketers overlook some basic stuff. Crane shares his insight on how to get the most out of your marketing automation systems to increase conversion rates by adopting Modern Best Practice for Marketing

    Modern Best Practice enables organizations of all sizes to achieve more, faster and with fewer resources. 

     Learn more about Modern Best Practice for Marketing:



    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Friday Jul 31, 2015

    88.8% of SaaS Vendors Think Integration is Important: Do You?

    Integration is the most time-consuming element of customer implementation

    In the frenzy of adopting SaaS solutions, it’s easy to let the anticipated benefits 'cloud over' potential concerns. But the lower costs and greater simplicity of individual solutions can be quickly gobbled up by the expense of building and maintaining integrations. SaaS vendors are concerned about integration issues. You should be too.

    Solairus Aviation deploys Oracle Cloud for Connected Finance, Projects, Billing, HR, and Expense Management

    I’ve tracked this Oracle customer story since the start because the benefits of cloud and an integrated solution are so easily visualized. Solairus Aviation manages private jets for individual and corporate owners. Their owners want to know the ROI of their jets via rolling month-over-month P&L statements.

    Transparency Sets Them Apart

    Finance and projects are live now. Soon they will be joined with expense management and HR. 350+ pilots and crew will use the Oracle iExpense mobile app to feed applicable time and expenses along with fuel and maintenance costs entered via projects. All this rolls up seamlessly to finance. Owners get what they want when they want it.

    From the article:

    “We’re all about transparency,” Solairus Aviation CFO Mark Dennen says, including the capability to report expenses for each trip taken in a client’s plane. He adds, “It’s a big undertaking,” one that will “really set us apart.”

    Watch this video to learn how to avoid cloud connection headaches


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Wednesday Jul 29, 2015

    Modern Finance: The Swiss Army Knife CFO


    The CFO often must be the most multifunctional tool in the executive office.

    And I mean ‘tool’ as ‘a device used to carry out a particular function’ (not the urban slang definition). The CFO’s I interact with are multi-learned, multi-talented, multi-skilled. That’s because their responsibilities typically go well beyond finance, most often to overseeing IT and HR functions.

    The Best Talent is Hard to Find

    ManpowerGroup’s 2015 Talent Shortage Survey identifies ‘management and executives’ as #6 and ‘accounting and finance staff at #7’ in their list of ‘hardest jobs to fill’. But for organizations striving to adopt Modern Best Practice to digitally transform and/or disrupt it’s even harder. They require executive finance talent that understands how to leverage enabling technologies—cloud, social, mobile, analytics—across the entire organization to achieve greater results with fewer resources.

    Building Better (and more) CFOs


    Talent like that doesn’t just happen. In this FinancialDirector article, Are we moulding CFOs for the 21st century?, Dee Houchen, Sr. Director of Product Marketing in EMEA, explores the subject of whether the business, finance, and education communities are adequately preparing to deliver a sustainable supply of finance talent for today and the future. Houchen points out that finance “leadership is at-once one of the most desired qualities in new recruits and one of the least possessed.” 



    More Insight and Practical Advice for Adopting Modern Best Practice for Finance


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Monday Jul 27, 2015

    Cloud Has Transformed the Way We Work at Oracle


    I expected culture shock when Oracle acquired PeopleSoft in 2004 but soon learned that Oracle’s entrepreneurial spirit would be a welcome change. Likewise, I expected a bit of turmoil as we transitioned to all of Oracle’s employee support systems. It was painless. We hit the ground running.

    Oracle has long supported a mobile, distributed workforce

    As I soon learned, Oracle was and is really, really good at supporting a global, diverse workforce that works anyplace, anywhere, anytime. Within a year, I was no longer commuting in rush hour traffic to the Denver Tech Center. I’m on a global team. 2-3 hours on the road didn’t make sense. My productivity surged. At least half the team is now home based.

    Oracle’s CIO Mark Sunday shares how Oracle’s move to the cloud enables us to lead.

    In this article, An Insider’s Take on Oracle’s Cloud Transformation, Sunday shares insight learned from running Oracle’s IT community which supports nearly 150,000 users. As Oracle moves to cloud solutions internally, we expect and realize the same benefits as our customers would. As examples, Sunday points out how adopting our own solutions for marketing, sales, HR, and talent have transformed the way we do business and engage with our customers.



    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Friday Jul 24, 2015

    Hard to Handle: Do You Welcome Disruptive Talent?

    Your Diverse Employees Need to Feel at Home When They’re At Work


    Disrupting the norms within your industry requires a diverse talent set including those who aren’t comfortable with business as usual. If that's what you're aiming for, you need to provide a culture and workplace environment that welcomes and supports diversity, not just ‘race, creed, color’, but also creative and unorthodox personalities.

    Sir Richard Branson says that the positives of maverick talent “far outweigh” the negatives.

    In this BBC article, Are you a 'disruptive talent' like Sir Richard Branson?, Branson acknowledges that he might be hard to handle as an employee. But he also points out that employees that are “independently minded, rule-breaking, stubborn people like himself” may be difficult to manage but bring tremendous benefits to organizations.

    Modern Best Practice for HR & Talent Leverages Technology to Embrace Diversity

    Each of your employees needs to feel like they are understood and appreciated-whether they gravitate toward hard-to-handle or go-with-the flow. It’s difficult to imagine how this can be accomplished without the right tools that support a global, social, mobile workforce.

    Oracle Can Help You Develop Your HR & Talent Strategies

    Modern Best Practice enables organizations of all sizes accomplish more, faster. Oracle shares our expertise, insight, experience, and thought leadership across a wide range of business processes and areas of focus-ebooks, customer case studies, articles, and blog posts.  And...analyst reports, such such as Globalization, HR and Business Model Success


    PS: Yes, I wanted to link to The Black Crowes classic Hard to Handle video but this is a PG-13 rated blog.


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Wednesday Jul 22, 2015

    Employee Bad Attitudes-How an Enterprise Social Network Can Help

    Employee disengagement is costing you big money.

    As I learned from reading this Oracle HR Workbook, Do Your Employees "Like" Their Work?, 20 percent of the US workforce is “actively disengaged,” costing the economy between US$450 billion and $550 billion annually in lost productivity. Roughly, the estimated cost of a disengaged employee is $25,000 per year.

    What’s the hurry to go social?

    In most industries, competition for the best talent is fierce. Today’s workforce is mobile and social savvy, and becoming more so every day. HR can help keep the workforce more engaged—and productive—by providing social interaction tools that enhance collaboration and communication.

    Oracle's Cloud solutions supports the Social Enabled Enterprise

    A complete, flexible, and scalable solution that enables you to adopt a unified social strategy across your entire enterprise is available today from Oracle. We're talking HR, Talent, Work Life, and the same employee Social Network that I use every day, all day. You would be astounded by the reduction of emails to your inbox when you embrace a social network. No more "reply to all" barrages!

    There will be naysayers

    Some managers believe employees will waste time on social. Of course they will but that doesn’t mean they won’t get their jobs done and maybe they’ll be more engaged and productive after they take a social break. Concerns about privacy and security are valid and should impact your selection process.

    Email is not the answer

    If you still think email is the answer, it’s time to figure out why your organization isn’t social ready.

    Explore these free resources to help craft your strategy for adopting Modern Best Practice for HR & Talent Management:


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Thursday Jul 16, 2015

    4 Characteristics of a True Social Recruitment Platform

    Per LinkedIn's 2015 Global Recruiting Trends, 38% of organizations consider social networks to be there top source for quality hires, up from 22% in 2011. 




    Yet, for many organizations, social recruiting is "simply a buzz word". They have yet to commit to adopting Modern Best Practice for Recruiting to take advantage of ll the opportunities social networks have to offer.

    Four Main Characteristics of a True Social Recruitment Platform

    In this oracle.com feature article, It's Time to Get Serious About Social in HCM, As Joachim Skura, Oracle's HCM Sales Developer in Germany, points out , "So long as social recruiting remains just a buzz word, employers are missing out."  He offers four main characteristics of a true social recruitment platform:

    • Volume-  commit to prolific postiing
    • Transparent Rewards-  offer clear and dependable referral programs
    • Automisation-  focus HR staff on value add activities
    • Word of Mouth-  join together the networks of employees past and present 
    Learn more about Oracle Modern Best Practice for HR & Talent:


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.



    Tuesday Jul 14, 2015

    Oracle Publishes Modern Best Practice for Startups

    As promised, we continue to share resources that help organizations craft their digital transformation strategies for adopting Modern Best Practice.  In recent weeks, we've launched pages for:

    Oracle has not shortage of expertise with startups. Not only was Oracle a startup a few decades ago but also many of our associates have startup experience. More than a few founders of strategic Oracle acquisitions remain key players in our development and go-to-market strategies, including Reggie Bradford, SVP of Oracle SRM product development and founder of Vitrue

    And, of course, thousands of organizations have recently deployed our solutions as they chart their courses to success (e.g. Lyft, Delaware Life, Airbnb) or did so years ago as startups on their way to before they becoming Titans (e.g. LinkedIn and more than a few others I can't name because they now compete with us in one way or another).  

    Our new Modern Best Practice for Startups pages provide resources covering the topics of:

    • Start with a solid foundation
    • Grow Your Business With Confidence
    • Best Practices for Finance, HR & Talent, Sales, Procurement and more. 

    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.


    Thursday Jul 09, 2015

    Big Thinking: Tech is Just Scratching the Surface


    After vows were exchanged at an outdoor wedding last Saturday, the guests wandered out into the open for a group photo taken by a GoPro camera on a small drone hovering overhead.The guy next to me said out loud what was on the mind of most every mountain man in the crowd. “I wonder if I could take that thing down with my shotgun.” A lively debate on the pros (e.g. search and rescue) and cons (e.g. privacy)  of drones followed as we pondered the possibilities.

    It's hard not to be amazed by the increasing impact of technology on our lives, yet organizations are just scratching the surface when it comes to exploiting enabling technologies—cloud, social, mobile, analytics, IoT, Big Data—to achieve results never before dreamed possible. We are free to imagine anything.

    Sometimes we need a little prodding from inspirational and learned thought leaders. I recently discovered two great resources for just that:

    I was riding a chairlift at Loveland Ski Area last winter with my teenage son and two of his friends. His buddy David suddenly blurted out, “Imagine if we could step into...like...a booth at the bottom of mountain and instantly be transported to the top”. I turned to him and said, “Dude. I said the exact same thing on a Breckenridge chairlift in 1981”.

    I like imagining that Star Trek moment will become reality in my lifetime.With that said...I might not be an early adopter.

    Learn how to exploit enabling technologies to adopt Modern Best Practice and achieve greater results, faster and with fewer resources:


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Wednesday Jul 01, 2015

    Q&A with Oracle's Rod Johnson: Building a Go-To-Market Strategy That Resonates-Part 2

    This is the second part of my conversation with Rod Johnson, GVP, Oracle Applications Business Unit. He is responsible for defining Oracle's go-to-market strategy and driving business value into all customer interactions. Read Part 1 here.

    Q: What price do companies pay by postponing the adoption of modern best practice?

    RJ: The adoption of Modern Best Practice is all about the value. Many of the practices we support with Oracle solutions have a direct translation to increased revenue. For example, our marketing automation solutions help you generate higher quality leads with a better conversion to revenue rate. Alternatively, we support practices which take cost out of the business. Things like the ability to close your books in hours not days and weeks. Modern Best Practice is a nice framework to begin discussions about valuable ways to increase revenue or lower costs by taking advantage of modern tools like social, cloud, analytics, and mobile.

    Q. What life lessons have you learned by being an avid athlete?

    RJ: I played football in college and these days I try and stay fit by doing marathons, trail races, and an occasional triathlon. There’s no question that those activities put a beating on your body—but I actually think it’s more mentally challenging. I finished a marathon in Edinburgh and I felt really good because my time was better than I expected. But then I was looking at the picture they send you at the finish and a woman in her mid-sixties was finishing at the same time as me. It was a bit humbling. It goes to show you that it’s not just about the physical challenges—putting one leg in front of the other. It’s also about the mental challenges of fighting through times when your inner voice is telling your body it’s time to quit. Just believing you can do it and that you are prepared to accomplish your goal. It’s taught me to push through the mental challenges that I face in all aspects of my life.


    Explore Oracle Modern Best Practice: 


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Q&A with Oracle's Rod Johnson: Building a Go-To-Market Strategy That Resonates

    Rod Johnson is group vice president of Oracle's Application Business Group. He is responsible for defining Oracle's go-to-market strategy and driving business value into all customer interactions.

    Q: How did your tenure at AMR Research influence the way you and your team develop go-to-market strategies?

    RJ: As an analyst, you spend half your day talking with vendors of all different shapes and sizes about their product, strategies, and go-to-market plans. And you spend the other half of the day talking with end users and buyers, learning what resonates with them and what does not. You sit at the intersection of both worlds with a bird’s eye view. It’s probably the best learning experience you can have when it comes to understanding the drivers of success across all software sectors. Consequently, at Oracle I’m thinking less about how Oracle has traditionally gone to market and more about how to leverage what I’ve learned about those keys to success.

    Q: Buyers today are inundated with content and promotions touting the benefits of cloud applications. What Oracle differentiators enable you and your team to break through all that noise?

    RJ: Our ultimate vision is to deliver value to our customers now while not saddling them with applications that will slow them down later. Every vendor is out there with the promise, “Just put everything in the cloud and miracles will happen.” In reality, all my customer interactions have taught me that they’ve become much more sophisticated. Oracle breaks through the noise by helping customers realize that—with our solutions—they can address near term business challenges quickly with our easily adoptable, best in class applications while not sacrificing on the power of standardization, a common data model, unified business intelligence, integration, and a single security model.

    Q. How do large enterprises adopt cloud differently than growing midsize companies?

    RJ: Universally, everyone is frustrated that they can’t get functional, usable, and helpful technology and software in their business lives similar to what they get in their personal lives. We’ve all been spoiled by apps stores via which we can easily and immediately download useful apps to our smartphones. However, large enterprises tend to have larger IT organizations and more business complexity because they tend to operate on a global scale in lots of different markets. And they’re large because they’ve learned how to get economies of scale. So they have the added set of criteria for evaluating cloud offerings to assess if any give solution can be deployed to thousands of users globally and not just a few users within a single geography.

    Next up... Part 2 of my interview with Rod Johnson


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.

    Tuesday Jun 30, 2015

    Recruiting Trends: Can You Spot the Boomerang Candidate in This Picture?


    My money is on the young woman second from the right. She looks calm and confident, like she’s been there before, because she has been there before. She plans on being a boomerang hire—rehired by a company that she left a few years ago.

    Boomerang hiring is has emerged as a popular trend given the highly competitive market for talent. During my 16 years with Oracle, I’ve noticed that rehires are almost always top performers. They’ve gained valuable skills and experiences elsewhere and, obviously, Oracle would not bring them back if they weren’t good at what they do.

    As Bertrand Dussert, VP of HCM transformation and thought leadership for Oracle, says in 5 Ways Chief HR Officers Can Impact The Bottom Line:

    By itself, leaving a company for greener pastures is no longer considered burning all bridges by organizations focused both on acquiring the best talent and making new hires productive fast. In this ERE Media’s Recruiting Intelligence post, Why Boomerang Rehire Programs Rank #2 in Producing High-quality Hires, HR luminary Dr. John Sullivan points out that rehires:

    • Get up to speed quickly
    • Have a low new-hire failure rate
    • Are likely to stay.

    Chances are, many of your current employees have stayed in touch with co-workers who have you’re your company. That means an effective social sourcing strategy will easily identify qualified candidates in the potential talent pool for any given opportunity.

    Explore Modern Best Practice for HR and Talent Management:

     


    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.


    Tuesday Jun 23, 2015

    Bad News for eCommerce: $4T/year lost in abandoned shopping carts. Good News: 63% is recoverable


    Currently, 3 items languish in my Amazon Prime cart:

    It’s not that I no longer want them. For one reason or another, I simply abandoned them.

    That's just my small contribution to the $4T (as in 4 Trillion USD) eCommerce purveyors lose each year to abandoned shopping cart items...

    ...according to a BI Intelligence report. Amazon, its retailers, and the eCommerce community as a whole might be able to recover that fraction of my business, and maybe some of yours too (up to 63% of the $4T), by simply enticing us to return via email reminders, incentives, and helpful shopping advice.

    Recovering that abandoned revenue within the B2C Interest to Purchase process is one of the topic covered in the new Oracle Modern Best Practice for Commerce resources we’ve launched:

    Explore Modern Best Practice for Commerce:



    Jim Lein

    Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies 

    Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources.  It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.

    The views expressed here are my own, and not necessarily those of Oracle.
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