By "Jim Lein, Oracle Midsize-Oracle" on Jul 01, 2015
This is the second part of my conversation with Rod Johnson, GVP, Oracle Applications Business Unit. He is responsible for defining
Oracle's go-to-market strategy and driving business value into all
customer interactions. Read Part 1 here.
Q: What price do companies pay by postponing the adoption of modern best practice?
RJ: The adoption of Modern Best Practice is all about the value. Many of the practices we support with Oracle solutions have a direct translation to increased revenue. For example, our marketing automation solutions help you generate higher quality leads with a better conversion to revenue rate. Alternatively, we support practices which take cost out of the business. Things like the ability to close your books in hours not days and weeks. Modern Best Practice is a nice framework to begin discussions about valuable ways to increase revenue or lower costs by taking advantage of modern tools like social, cloud, analytics, and mobile.
Q. What life lessons have you learned by being an avid athlete?
RJ: I played football in college and these days I try and stay fit by doing marathons, trail races, and an occasional triathlon. There’s no question that those activities put a beating on your body—but I actually think it’s more mentally challenging. I finished a marathon in Edinburgh and I felt really good because my time was better than I expected. But then I was looking at the picture they send you at the finish and a woman in her mid-sixties was finishing at the same time as me. It was a bit humbling. It goes to show you that it’s not just about the physical challenges—putting one leg in front of the other. It’s also about the mental challenges of fighting through times when your inner voice is telling your body it’s time to quit. Just believing you can do it and that you are prepared to accomplish your goal. It’s taught me to push through the mental challenges that I face in all aspects of my life.
Explore Oracle Modern Best Practice:
Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies
Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources. It is flexible, supports growth and innovation, and enables new ways to achieve consistently superior performance.The views expressed here are my own, and not necessarily those of Oracle.