Latest Digital Trends and Business Transformation Stories from the Middle East

Kamal Osman Jamjoom Group Accelerates Digital Transformation with Oracle Cloud Applications to Drive Growth and Support Global Expansion

Gaurav Bhatnagar
Director, Corporate Communications - Middle East and Africa

Middle East’s leading multi-channel retail group, Kamal Osman Jamjoom Group (KOJ) will implement Oracle Cloud Applications to drive business integration and innovation, enhance efficiency, ensure better cost control and compliance, and nurture a digital ready workforce to support the group’s growth strategy and global expansion plans.  KOJ is home to multiple popular international brands, with nearly 700 stores across seven countries.                                             

“The retail landscape, and customer preference has now evolved dramatically, and in order to continue with our growth strategy, we need to ensure a high degree of business resilience and agility,” said Hisham Al Amoudi, Group Chief Executive Officer, Kamal Osman Jamjoom Group. “A comprehensive business transformation that is powered by latest digital solutions is an imperative for us to quickly adapt to the new business environment. Oracle Cloud Applications will help us explore new channels, drive seamless interoperability and innovation with its embedded machine learning and artificial intelligence capabilities.”

KOJ will transition core business processes from on-premises to an integrated Cloud ecosystem with Oracle Fusion Cloud Enterprise Resource Planning (ERP)Oracle Fusion Cloud Enterprise Performance Management (EPM). The implementation will help KOJ reduce procurement spend by facilitating supplier categorization, and providing a real time 360-degree view to the management on all supplier spend. Furthermore, using the scenario modelling capability, KOJ management can explore different business scenarios to craft a robust go to market strategy.

“On-premises ERP systems often require customizations and integrations that can delay critical functions like reporting, payments, procurement, and lack game-changing technologies like machine learning. In contrast, Oracle Fusion Cloud Applications offers rapid scalability and leading-edge technologies like machine learning and analytics embedded so we can rapidly adapt to business changes and drive new revenue streams,” added Al Amoudi.   

KOJ will also digitize its core HR function with Oracle Fusion Cloud Human Capital Management (HCM). This will help the organization connect every human resource process, including global HR, talent management, workforce management, and payroll, besides also unifying HCM across finance, supply chain, and customer experience. KOJ management will be able to access one source of truth for HR and finance data to accelerate decision making.

“With new business models, changing customer expectations, and shifting workforce demands, the ability to drive continuous innovation will be key to ensure business resilience”, said Rahul Misra, vice president – Business Applications, Lower Gulf Oracle. “KOJ’s choice to plan for continuous innovation now will help turn changes in business and technology into an opportunity. With this implementation, KOJ is ensuring deep flexibility and agility of its key business process to respond to any disruption.” 

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