Why Digital Success or Failure Hinges on the Consumer Experience
By Oracle M&E on Sep 11, 2013
Are you making enough revenue from your digital platforms and content? Are your new digital revenues growing fast enough to offset the decline in traditional sales and advertising?
The answer for many established media and entertainment companies is "no". Yet new digital-native competitors have arrived with fresh content aggregation, social and streaming services, usually based on other people's content, and are making hundreds of millions of dollars in revenue.
The secret? These successful new digital services are based around beautiful and engaging experiences that delight customers and keep them coming back for more. In other words, it's the experience that end users are willing to pay for, not just the content.
In a new paper published today, Oracle's Media and Entertainment team sets out Why Digital Success or Failure Hinges on the Consumer Experience – and how all publishing, broadcasting and digital media companies can compete and create a secure, sustainable and growing digital business by following three principles:
- Engage consumers with consistent, connected experiences across digital and social channels
- Integrate commerce right into the content using seamless, flexible transaction models to target highly-relevant offers and convert free users into paying customers
- Drive data-driven decisions with actionable consumer insights from all channels, products, and devices
The connected consumer experience requires connected solutions. Oracle solutions for Media Engagement, Media Commerce and Media Intelligence work together to help media companies improve the consumer experience. With Oracle, media and entertainment companies can personalize content, target ecommerce, and analyze detailed consumer insights to build sustainable digital revenue.
If you're visiting the IBC broadcast industry convention in Amsterdam over the next few days, come and see Oracle's Media and Entertainment team at our booth in hall 9, and we can show you how.