Oracle in Las Vegas for the NAB Show

Broadcasters from around the world gather in Las Vegas this week for the annual National Association of Broadcasters (NAB) Show.   There's an almost-bewildering array of the latest technology for creating, managing and delivering video entertainment - addressing an incredible diversity of content: from over-the-top (OTT) streaming on mobile devices at one end, to the brilliant quality and resolution of ultra-high-definition (UHD) and 4K formats at the other.

Oracle booth at NAB Show


Oracle's booth (SL13909) showcases solutions that not only help manage the content - but also enable broadcast networks, cable and satellite operators and content owners to engage directly with their audiences, build compelling experiences - and translate that into growing digital revenue streams.

Efficient workflows and on-demand consumers require digital content to be available on tap. But UHD and 4K, along with HD, create huge demands on digital libraries and archives.  Oracle's StorageTek digital media archive solutions solve those problems by offering the world's most scalable and highest capacity digital content archive: 500,000+ hours of uncompressed 4K content in the SL8500 - and one million hours of HD broadcast content in the compact SL3000.  That is coupled with Oracle's ZFS disk storage appliance - which offers very high throughput to support video workflows - as well as open standards LTFS support, and integration with a wide range of Media Assset Management vendors, and underpinned by Oracle technology and middleware, to offer a powerful media workflow solution.

Distributing that content to end consumers is enabled by Oracle's partnership with Fraunhofer FOKUS, the co-developer of the MPEG-DASH  standard for cross-device, secure video streaming.  At NAB we'll be showing the power of Oracle's Media Commerce solution to build a powerful personalized content platform with highly-flexible transactions and subscriptions from Oracle Billing and Revenue Management Cloud, integrated with MPEG-DASH to deliver video to any device.  This allows content owners to build a next-generation OTT or VoD platform to deliver compelling customer experiences while innovating business and revenue models. 


Content owners and distributors can unlock immense value by better understanding every digital interaction they have with every end consumer.  For the first time at NAB, Oracle is showing its Media Intelligence solution, in partnership with media big data specialists NGDATA.  Built on Oracle's powerful Big Data Appliance this cost-effective solution allows media and entertainment companies to capture real-time data about consumers - from web logs, clickstream, transactions, social media - and build a detailed "DNA" profile of each individual user.  This can then drive highly-targeted marketing and social media to acquire new customers and viewers, while delivering them a very personalized experience with relevant content recommendations and targeted advertising.  Best of all, the solution can be deployed And delivering value in a matter of weeks - significantly faster and cheaper than "DIY" big data solutions.

Oracle Media Intelligence Solution

If you're visiting the NAB Show this year, come and pay us a visit at booth SL13909 - we think you'll enjoy seeing these solutions in action.

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