Wednesday Apr 09, 2014
Tuesday Apr 08, 2014
By Oracle M&E on Apr 08, 2014
"I saw this phenomenon close up when I was in the broadcasting industry. Entertainment executives dominated: but almost none of them displayed any interest or understanding of the power and potential of technology. And so online, satellite and computer companies have progressively eaten their markets: the TV sector has been left in the dust, struggling to keep up with younger generations of consumers who are digital natives."
- They are technology companies first and foremost and understand how to harness innovative technology to reach and engage with consumers, and deliver the sort of digital content experiences that consumers value enough to pay for
- They focus as much on innovating the business model as on innovating content products. For example, Spotify helped transform music from a paid-for download-to-own model to a subscription all-you-can-eat model. In the wider world we see digital players like Uber disrupting the taxi business, and Airbnb disrupting the hotel business,
- They have done this on the back of other people's content demonstrating that innovative digital-first players are able to find and exploit the gaps in customer experience and technology that the established content owners may have missed
Monday Apr 07, 2014
By Oracle M&E on Apr 07, 2014
Broadcasters from around the world gather in Las Vegas this week for the annual National Association of Broadcasters (NAB) Show. There's an almost-bewildering array of the latest technology for creating, managing and delivering video entertainment - addressing an incredible diversity of content: from over-the-top (OTT) streaming on mobile devices at one end, to the brilliant quality and resolution of ultra-high-definition (UHD) and 4K formats at the other.
Distributing that content to end consumers is enabled by Oracle's partnership with Fraunhofer FOKUS, the co-developer of the MPEG-DASH standard for cross-device, secure video streaming. At NAB we'll be showing the power of Oracle's Media Commerce solution to build a powerful personalized content platform with highly-flexible transactions and subscriptions from Oracle Billing and Revenue Management Cloud, integrated with MPEG-DASH to deliver video to any device. This allows content owners to build a next-generation OTT or VoD platform to deliver compelling customer experiences while innovating business and revenue models.
Content owners and distributors can unlock immense value by better understanding every digital interaction they have with every end consumer. For the first time at NAB, Oracle is showing its Media Intelligence solution, in partnership with media big data specialists NGDATA. Built on Oracle's powerful Big Data Appliance this cost-effective solution allows media and entertainment companies to capture real-time data about consumers - from web logs, clickstream, transactions, social media - and build a detailed "DNA" profile of each individual user. This can then drive highly-targeted marketing and social media to acquire new customers and viewers, while delivering them a very personalized experience with relevant content recommendations and targeted advertising. Best of all, the solution can be deployed And delivering value in a matter of weeks - significantly faster and cheaper than "DIY" big data solutions.
- The Building Blocks of a Compelling Digital Media CX
- Designing CX in Digital Media & Entertainment
- Cutting Subscriber Churn with Media Intelligence
- Building Great Experiences into Digital Media
- Does Technology Matter for Media Companies?
- Oracle in Las Vegas for the NAB Show
- Big Data in Media? Here’s Why all the Hype
- How to Ease Your Paywall Pains
- Drag-and-Drop Access for Cloud-Scale Tape Archives with LTFS
- Why Digital Success or Failure Hinges on the Consumer Experience