Wednesday Apr 09, 2014
Tuesday Apr 08, 2014
By Oracle M&E on Apr 08, 2014
"I saw this phenomenon close up when I was in the broadcasting industry. Entertainment executives dominated: but almost none of them displayed any interest or understanding of the power and potential of technology. And so online, satellite and computer companies have progressively eaten their markets: the TV sector has been left in the dust, struggling to keep up with younger generations of consumers who are digital natives."
- They are technology companies first and foremost and understand how to harness innovative technology to reach and engage with consumers, and deliver the sort of digital content experiences that consumers value enough to pay for
- They focus as much on innovating the business model as on innovating content products. For example, Spotify helped transform music from a paid-for download-to-own model to a subscription all-you-can-eat model. In the wider world we see digital players like Uber disrupting the taxi business, and Airbnb disrupting the hotel business,
- They have done this on the back of other people's content demonstrating that innovative digital-first players are able to find and exploit the gaps in customer experience and technology that the established content owners may have missed
Monday Apr 07, 2014
By Oracle M&E on Apr 07, 2014
Broadcasters from around the world gather in Las Vegas this week for the annual National Association of Broadcasters (NAB) Show. There's an almost-bewildering array of the latest technology for creating, managing and delivering video entertainment - addressing an incredible diversity of content: from over-the-top (OTT) streaming on mobile devices at one end, to the brilliant quality and resolution of ultra-high-definition (UHD) and 4K formats at the other.
Distributing that content to end consumers is enabled by Oracle's partnership with Fraunhofer FOKUS, the co-developer of the MPEG-DASH standard for cross-device, secure video streaming. At NAB we'll be showing the power of Oracle's Media Commerce solution to build a powerful personalized content platform with highly-flexible transactions and subscriptions from Oracle Billing and Revenue Management Cloud, integrated with MPEG-DASH to deliver video to any device. This allows content owners to build a next-generation OTT or VoD platform to deliver compelling customer experiences while innovating business and revenue models.
Content owners and distributors can unlock immense value by better understanding every digital interaction they have with every end consumer. For the first time at NAB, Oracle is showing its Media Intelligence solution, in partnership with media big data specialists NGDATA. Built on Oracle's powerful Big Data Appliance this cost-effective solution allows media and entertainment companies to capture real-time data about consumers - from web logs, clickstream, transactions, social media - and build a detailed "DNA" profile of each individual user. This can then drive highly-targeted marketing and social media to acquire new customers and viewers, while delivering them a very personalized experience with relevant content recommendations and targeted advertising. Best of all, the solution can be deployed And delivering value in a matter of weeks - significantly faster and cheaper than "DIY" big data solutions.
Friday Jan 10, 2014
By Oracle_Media on Jan 10, 2014
Big Data in the media industry seems confusing: Google, Apple, Amazon & Co use it against you, early success stories like Netflix’s House of Cards get analyzed everywhere - and tech vendors try to sell you big stuff. Why all the hype? Well, here’s an answer.
First of all, why "Big"? If you have thousands – or millions – of digital consumers, capturing their every click, every search, every browse, every view, every comment, every recommendation creates a vast amount of data. Netflix, for example, is gathering data from 40m+ users and billions of hours of streaming video each day (including every pause, rewind and skip), along with millions of ratings and searches – all linked to data about the device used, the location, the time and place – and external rating and social media data. Moreover, as all other industries – your advertisers - also connect their products and services building the "Internet of Things", our digital universe explodes and already reached the zettabyte level (1 billion terabytes).
But is there any value-add in the new "Data"? Yes, and it's entirely different from the "old" structured data tracking corporate results: formerly "invisible" consumer behavior - using, searching, selecting, complaining, recommending products – now becomes accessible data for our business IT systems. So all of this new unstructured data is a huge asset and strategic advantage, especially when connected with traditional sales and subscription activity, customer service contacts, responses to marketing campaigns and external demographic data.
And that’s why all the Hype: Consumer Experience
In other words, for the first time in history organizations can build a complete digital view to monitor and optimize their customers’ experiences. Using this “Big Data” it is now possible to build a personalized connection to every individual user and customer. Understanding their likes, dislikes and interests. Their propensity to consume and buy. Their membership of any number of micro-segments. And at any stage of the customer lifecycle.
How can Media Companies benefit from Big Data?
With this deep understanding of the customer in place, it becomes much simpler to automate a whole range of incredibly valuable business activities that simultaneously create a vastly-improved customer experience, and drive increased revenues through better targeting and engagement, such as:
- Highly-targeted marketing – based on a precise understanding of which customer micro-segments will be most interested in a new piece of content or subscription offer – all joined up across former business silos
- Increasing acquisition and retention – understanding why people subscribe and why people churn and reacting with effective product and promotion strategies
- Content acquisition strategy – what content will be most popular with the most profitable customer segments?
- Programmatic advertising – increasing digital CPMs by offering precise and detailed customer segments to advertising networks and exchanges
Startups like Netflix, Flipboard or Spotify delivered initial success stories and demonstrated the value of their Big Data media platforms. But how should established companies join in? Many media entertainment businesses lack the ability to unlock the value from the new data universe. This is a result of both the vast volume of data (far more than traditional IT systems are geared up to cope with) and its unstructured, complex nature – how do you really understand a customer from their seemingly random click stream behavior?
Until recently, launching a Big Data project required very complex technology, and an expensive team of data scientists. Today, simpler and integrated tools are available to launch a Big Data project quickly and cost-effectively. Three case studies from Oracle customers might help on how to successfully start into the Big Data era:
#1 Foundation: Single View of Consumer Data before you go Big Data
In many Big Data projects, we see media & entertainment providers discovering they don’t get one consistent consumer view due to their silo legacy systems. Is the classic subscriber the same person who's tweeting or buying on Amazon Kindle, Apple Newsstand or the web offering? The problem: without a unified data foundation and consumer context, all additional Big Data streams would be pointless.
Sony solved this challenge using Oracle Master Data Management in the Oracle Cloud to manage a consistent view of 77m Sony Playstation consumers. http://www.oracle.com/us/corporate/profit/big-ideas/071013-bi-cloudcontrol-1974881.html
#2 Usability: Big Data for Automated Social Media & Marketing
Big Data success often comes from routing tons of small data to the right place, at the right time – especially in all web or social media related use cases. The value of automated audience monitoring and engaging comes from enabling your editorial, marketing, service and sales teams to efficiently connect with millions of consumers. That's why employee usability is a key success factor for Big Data enabled marketing automation or enterprise social relationship platforms.
For example, see how NBC sports achieved double digit growth in TV ratings using Oracle Social Cloud for monitoring and engaging with millions of consumers http://medianetwork.oracle.com/video/player/2036473045001
#3 Real-time: Content Discovery and Programmatic Advertising
Big Data is often about fast data: it’s not another monthly board-room analysis, but the real-time consumer recommendation or programmed advertising which makes the difference - and will challenge both your teams and technology infrastructure. Oracle simplifies the use of in-memory systems, NoSQL, Hadoop, Real-Time Recommendation and other Big Data technologies.
Oracle’s Media Intelligence solution provides a cost-effective, quick-to-deploy platform for collecting, connecting and using digital media Big Data to drive immediate benefits. See for example how Thomson Reuters or Immonet, an Axel Springer Digital Classifieds company, use Oracle Big Data products to drive their business. http://www.oracle.com/us/corporate/customers/customersearch/immonet-1-exalytics-ss-1927903.html
So, what’s the art building a Big Data media platform?
However you start into Big Data, make consumer privacy your number one priority - don’t compromise on security, governance and user transparency. Based on this foundation, focus all teams on the customer experience: establish a no-compromise consumer-centric culture to create a Big Data media platform that makes a difference for your customer journey.
Inspired? Get in touch via oracle.com/goto/media and oracle.com/bigdata
Saturday Oct 05, 2013
Sunday Sep 15, 2013
By Oracle M&E on Sep 15, 2013
What if cloud-scale tape storage would be as easy to use and manage as disk - at a lower cost, using a familiar “drag-and-drop” paradigm? Enter Oracle StorageTek Linear Tape File System, Library Edition (LTFS LE), introduced at IBC 2013. It further broadens the appeal of tape storage in industries with large file assets, such as media and entertainment, enabling customers to take advantage of tape’s low cost per terabyte for backup, large-scale data retention, archive and preservation projects, while allowing customers to save 40 percent in acquisition cost over IBM’s TS3500 20PB Tape Library solution.
With a familiar NAS-like file structure with both search and index capabilities that can be accessed directly through a standard file system interface, users can “drag-and-drop” files between tape and disk storage systems without additional specialized, archive or backup management software.
As media and entertainment video formats rapidly increase in size and scale, StorageTek continues to innovate with new solutions for this industry. StorageTek LTFS LE simplifies the adoption of high capacity tape storage to support multiple use cases:
- Digital media distribution to support file-based workflow and broadcast production and play-out operations
- Storage and archive of 2K, 4K, and 8K (IMAX) digital formats
- On-set capture and backup of video footage from digital cameras
Wednesday Sep 11, 2013
By Oracle M&E on Sep 11, 2013
Are you making enough revenue from your digital platforms and content? Are your new digital revenues growing fast enough to offset the decline in traditional sales and advertising?
The answer for many established media and entertainment companies is "no". Yet new digital-native competitors have arrived with fresh content aggregation, social and streaming services, usually based on other people's content, and are making hundreds of millions of dollars in revenue.
The secret? These successful new digital services are based around beautiful and engaging experiences that delight customers and keep them coming back for more. In other words, it's the experience that end users are willing to pay for, not just the content.
In a new paper published today, Oracle's Media and Entertainment team sets out Why Digital Success or Failure Hinges on the Consumer Experience – and how all publishing, broadcasting and digital media companies can compete and create a secure, sustainable and growing digital business by following three principles:
- Engage consumers with consistent, connected experiences across digital and social channels
- Integrate commerce right into the content using seamless, flexible transaction models to target highly-relevant offers and convert free users into paying customers
- Drive data-driven decisions with actionable consumer insights from all channels, products, and devices
The connected consumer experience requires connected solutions. Oracle solutions for Media Engagement, Media Commerce and Media Intelligence work together to help media companies improve the consumer experience. With Oracle, media and entertainment companies can personalize content, target ecommerce, and analyze detailed consumer insights to build sustainable digital revenue.
If you're visiting the IBC broadcast industry convention in Amsterdam over the next few days, come and see Oracle's Media and Entertainment team at our booth in hall 9, and we can show you how.
Monday Sep 09, 2013
By Oracle_Media on Sep 09, 2013
The Over-The-Top (OTT) Video On Demand (VOD) market is heading to two game-changing moments: the AppleTV app platform opening up for everyone - and open standard MPEG DASH implementations reaching the rest of the world. At IFA 2013 in Berlin, the Fraunhofer FOKUS competence center Future Applications and Media (FAME) demonstrated MPEG DASH and 2nd screen innovations with their multiscreen framework FAMIUM.
The FAME team researches and develops interactive web technologies focused on cross platform smart media and IPTV. FAMIUM is a collection of software components for multiscreen applications which allows a seamless user experience across multiple devices. It enables providers and marketers to realize cross-platform development, adaptive media streaming, content synchronization and protection using MPEG DASH.
Dynamic Adaptive Streaming over HTTP (DASH) is the upcoming streaming standard for the Web and will harmonize video delivery across the Internet. The Fraunhofer FOKUS solution forms an ecosystem for the consumption and delivery of adaptive bitrate content as well as Digital Rights Management protected (DRM) content. It bundles several DASH and DRM related functionalities for the use in Web applications and is based on the W3C working drafts Media Source Extensions and Encrypted Media Extensions.
Friday Aug 30, 2013
By Oracle_Media on Aug 30, 2013
What are the key market drivers behind the rise of Customer Experience (CX) in media and entertainment? Obviously, the digital transformation disrupts the traditional value chain - broadcasters and publishers
controlling their market - in four key ways:
- Consumers expect digital content to be delivered to all of their devices in an engaging way anytime – increasing the costs and complexity for the media companies
- Old revenue models are being impacted: reduced sales of physical/packaged media, and reducing advertising spend (part cyclical economy, part declining traditional audience) – these have not been replaced by equivalent digital revenues ("analogue pounds replaced by digital pennies”)
- Internet connected devices create the potential for a direct relationship with the consumer for the first time. The mostly-unrealised potential for those media companies that understand how to connect with the audience and create an engaging digital proposition
- New competitors and partners coming in to the value chain – e.g. Google, Facebook, Apple, Amazon, Netflix, Flipboard – these “digital native” players are capturing a large share of digital revenues at the expense of traditional players
On top of this there are specific changes in advertising – e.g. the shift towards automatically-traded digital online advertising which means data is an increasingly-valuable raw commodity.
Taking the “three Cs” the overall impact is:
- Consumer ... direct engagement is key to compete with digital natives and to grow digital ad revenues through data. Delivering a compelling, engaging customer experience is critical.
- Content ... alone is no longer enough and is becoming increasingly commoditised, but owning and managing great content is still key. Renewed focus needed on creating/managing truly multi-platform content, removing traditional platform silos. And increased focus on cost and efficiency of creating, managing and distributing content across platforms.
- Commerce ... two key revenues streams, media companies need to balance both. Advertising still depressed, but owning and managing data and direct consumer relationships key to increasing rates. Payment/subscription revenues not yet working in digital for many traditional players. Need to focus on the customer, and building models where the payment is for the value and experience the customer receives, not just “paying for content”.
So, not so obviously, within just a few years the media & entertainment industry becomes a highly competitive digital B2C market where customer, not content, is king. What it means? Many new challenges, but exciting times ahead to mix and mashup all those C's - content, commerce, community - into new compelling digital customer experiences.
Wednesday Aug 28, 2013
By Oracle_Media on Aug 28, 2013
Join Oracle at IBC 2013 and learn how Oracle’s media & entertainment industry solutions are enabling the world’s leading broadcasting, content production and digital media organizations to create content, build audience engagement, and run their businesses more effectively and efficiently.
The Oracle booth (9.D15) will feature live demonstrations of Oracle’s media industry solutions for managing your digital media content supply chain, delivering a compelling media consumer experience, and running your digital media business:
Oracle’s specialized media team will be in the booth to meet with you and demonstrate how Oracle can help you run your Digital Media Enterprise with. Interested? Register at IBC and request a meeting with our team via this link.
- Building Great Experiences into Digital Media
- Does Technology Matter for Media Companies?
- Oracle in Las Vegas for the NAB Show
- Big Data in Media? Here’s Why all the Hype
- How to Ease Your Paywall Pains
- Drag-and-Drop Access for Cloud-Scale Tape Archives with LTFS
- Why Digital Success or Failure Hinges on the Consumer Experience
- IFA 2013: Fraunhofer MPEG DASH framework for OTT VOD
- The Rise of Customer Experience in Media & Entertainment
- Meet Oracle media experts at IBC 2013 in Amsterdam