By Neela Chaudhari on May 23, 2014
By Neela Chaudhari (Compiled from Profit Magazine - May 2014)
A targeted, comprehensive data management strategy can differentiate your business from the competition. By providing a great online customer experience starts with providing consumers with the information and research tools needed to make informed buying decisions. All too often, product research capabilities that already exist on a website get diminished by poor data quality behind the scenes.
Companies like Ace Hardware and Shop.com are adopting these data management strategies, and many retailers are seeing significant improvements in the quality of their guided navigation, product spec presentation, and product comparison strategies.
So while modern web storefront capabilities are critical to online sales success, be sure to remember that it is the data that makes it work with your customers and prospects!
There are three key areas where product data quality is impacting the customer experience. What are they? Visit our latest Profit article to find out: