Friday Feb 28, 2014

Oracle Fusion Product Hub showcased digital catalog publication solution using Product Hub

By Dhiman Bhattacharjee

In the recently concluded Oracle’s 2nd Annual Value Chain summit, Oracle Fusion Product Hub showcased the new capability of Product Hub for digital catalog publication. With this capability Product Hub customers can now create and manage their print, web, and mobile catalogs from a single application. Fusion Product Hub is the ideal publishing solution for multi-channel catalog requirements, combining product information management capabilities along with advanced publication features and tools ensuring that product catalogs published across all channels are consistent and error-free.

The digital catalog print solution has been developed along with a product hub partner named Silicon Publishing and uses their product called Silicon Paginator. Based out of San Francisco, Silicon Publishing is the leading provider of Adobe InDesign Server solutions. Their product Silicon Paginator, renders catalogs from various data sources and delivers high-quality print and mobile output. Silicon Paginator has now been integrated with Oracle Fusion Product Hub, allowing fully automated publishing from Product data Hub, using Adobe InDesign Server and the Adobe Digital Publishing Suite. The diagram below shows the data flow for digital catalog publication using product hub.

The video below shows the workflow: how data from Product Hub is mapped to document object styles, producing ready-to-print output and iPad/Android applications. The Silicon Paginator product ingests Product Hub data, flows the data through InDesign templates according to rules, incorporates static matter (such as ads or static content) and automatically generates navigational tools such as tables of contents, indexes and tablet search functionality.

Here is link to the youtube video link:

http://youtu.be/FvnozqeWn3s.

Friday Aug 09, 2013

Offer Your Customers Exactly What They Are Looking For

Author: Michael Hylton, Senior Principal Product Marketing Director - CX and CRM (Commerce)

Product and customer data is changing at an unprecedented rate. And it’s not only what you collect but also what you input from third-parties, like your vendors and partners. Research shows that master data change at a rate of 2% per month and in 4 out of 5 instances the supplier data is often more accurate than the retailer’s own data.

So how do you handle multiple versions of the truth, house your product and customer data centrally, and ensure that it’s the most accurate? Poor data quality can undermine your Web site usability and drive a poor customer experience. Companies need to support every stage of the customer buying cycle to ensure that the most accurate product, location, and availability data is available.

Great commerce experiences begin with the quality of the data. Accurate customer and product data is one of your most important assets – and you need both in order to provide your customers with the most personalized buying experience. You need to consolidate multi-structured data and sources into one repository, cleanse data by standardizing, error-correcting, and de-duping, govern data by definition, regulation, auditing, and access, and share master data for better insight to increase sales and trust.

To provide the most accurate search results you also need to standardize product attributes as much of your data may come from internal sources as well as third-party partners. This is critical when it comes to providing the best Web site search results. You don’t want your customers searching for “10 horse power” and “10hp” to have to sort throw two different search results.

By following these key commerce data principles you can provide your customers exactly what they are looking for on your Web site.

Click here to learn more about Oracle Commerce and here to learn more about Oracle Master Data Management.

Monday Apr 29, 2013

Upcoming Webcast: Enriching the Customer Experience with Oracle Enterprise Data Quality and Oracle Commerce

 

Imagine a commerce customer experience that was driven by relevant product and customer data.  A data-driven strategy powered by Enterprise Data Quality offers the commerce customer or potential customer information that is cleansed, standardized, and most importantly relevant.  Knowing the correct information about a customer, their purchasing history, orders as well as details about the product you are considering to buy all contribute to a satisfying, repeatable commerce experience.  Tune into this webcast titled Data Quality – Driving More Personalized Commerce Experiences” and you will learn how Oracle Commerce and Oracle Enterprise Data Quality are the perfect combination to cleanse and standardize product and customer data from multiple sources and automatically optimize product and customer information to support your commerce channel. This webcast is hosted by Michael Hylton, Senior Principal Product Marketing Director -- CX and CRM, and Mala Narasimharajan, Principal Product Marketing Director -- Fusion Middleware, of Oracle. Click here to register.

Monday Oct 22, 2012

Master Data and Data Quality - Do You Really Know Your Customer?

How well do you know your customer?   Data Quality and MDM go hand-in-hand when it comes to fully knowing your customers and information related to the Take a look at this video and see why customer data needs a consolidated management strategy that incorporates data quality.  Oracle MDM, specifically Oracle Customer Hub enables enterprises to truly understand their customers and ensure a single, trusted view for any customer.  It offers the most complete MDM application suite in the marketplace.  For more information on Oracle MDM and Oracle Enterprise Data Quality visit us on the web.

 

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