By Gurinder Bahl
With less than a week from OOW 2012,
I would like to introduce you all to the core Oracle Customer MDM Strategy
Fragmentation of customer data
across disparate systems prohibits companies from achieving a complete and
accurate view of their customers. Oracle Customer Hub provide a comprehensive
set of services, utilities and applications to create and maintain a trusted
master customer system of record across the enterprise. Customer Hub
centralizes customer data from disparate systems across your enterprise into a
master repository. Existing systems are integrated in real-time or via batch
with the Hub, allowing you to leverage legacy platform investments while
capitalizing on the benefits of a single customer identity.
Don’t miss out on two sessions
geared towards Oracle Customer Hub:
1) Attend session CON9747
- Turn Customer Data into an Enterprise Asset with Oracle Fusion Customer Hub
Applications at Oracle Open World 2012 on Monday, Oct 1st,
10:45 AM - 11:45 AM @ Moscone West – 2008.
Manouj Tahiliani, Sr.
Director MDM Product Management will provide insight into the vision of Oracle
Fusion Customer Hub solutions, and review the roadmap. You will discover how
Fusion Customer MDM can help your enterprise improve data quality, create
accurate and complete customer information, manage governance and help
create great customer experiences. You will also understand how to leverage
data quality capabilities and create a sophisticated customer foundation within
Oracle Fusion Applications. You will also hear Danette Patterson, Group Lead,
Church Pension Group talk about how Oracle Fusion Customer Hub applications
provide a modern, next-generation, multi-domain foundation for managing
customer information in a private cloud.
2) Don't miss
session CON9692 - Customer MDM is key to Strategic Business Success
and Customer Experience Management at Oracle Open World 2012 on
Wednesday, October 3rd 2012 from 3:30-4:30pm @ Westin San
Francisco Metropolitan 1.
JP Hurtado, Director,
Customer Systems, will provide insight on how RCCL overcame challenges of data
quality, guest recognition & centralized customer view to provide consolidated
customer view to multiple reservation, CRM, marketing, service, sales, data
warehouse and loyalty systems. You will learn how Royal Caribbean Cruise Lines
(RCCL), which has over 30 million customer and maintain multiple brands,
leveraged Oracle Customer Hub (Siebel UCM) as backbone to customer data
management strategy for past 5 years.
Gurinder Bahl from MDM
Product Management will provide an update on Oracle Customer Hub strategy, what
we have achieved since last Open World and our future plans for the Oracle
Customer Hub. You will learn about Customer Hub Data Quality capabilities
around data analysis, cleansing, matching, address validation as well as
reporting and monitoring capabilities.
The MDM track at Oracle
Open World covers variety of topics related to MDM. In addition to the product
management team presenting product updates and roadmap, we have several
Customer Panels, and Conference sessions. You can see an overview of MDM
Looking forward to see
you at Open World, the perfect opportunity to learn about cutting edge Oracle