Friday May 23, 2014

Supercharge Your Web Storefront with Superior Data Quality

By Neela Chaudhari (Compiled from Profit Magazine - May 2014)

A targeted, comprehensive data management strategy can differentiate your business from the competition. By providing a great online customer experience starts with providing consumers with the information and research tools needed to make informed buying decisions. All too often, product research capabilities that already exist on a website get diminished by poor data quality behind the scenes.

Companies like Ace Hardware and are adopting these data management strategies, and many retailers are seeing significant improvements in the quality of their guided navigation, product spec presentation, and product comparison strategies.

So while modern web storefront capabilities are critical to online sales success, be sure to remember that it is the data that makes it work with your customers and prospects!

There are three key areas where product data quality is impacting the customer experience. What are they? Visit our latest Profit article to find out:

Friday May 09, 2014

Improve your Customer Experience with High Quality Information

By: Ulrich Scheuber

Why do I need to care about MDM when talking about Customer Experience?

Companies and organization’s leaders cross industries are talking more and more about “How to improve Customer Experience”.  Multiple companies currently are working on strategies, moving from product centric towards customer centric approaches. The common idea is to take customers and prospects in their buying and service cycle from where they are at the moment.

Given all of the new channels and touch points in the area of social media, customer behavior has changed quite a bit. Instead of reaching out to the sales people and company websites for gathering information, there are wider independent communities, which manage and exchange information about companies, products and solutions on their own.

The way organizations tend to address these new challenges is by extending their processes and IT-solution landscape beyond the borders of the core enterprise. Most companies are focusing on dealing with their customers in the customer’s home zone.

What’s often forgotten in this approach is the “know your customer” foundation, which enables real success. If only an organization is able to understand their customers and prospects current situation, their history, their real needs, their experience and their challenges, ideal treatment and satisfying Customer Experience can happen.

But how do you get there?

The following whitepaper gives you some additional information on improving customer experience with high quality Information:

Improve your Customer Experience with High Quality Information

Wednesday Aug 14, 2013

Master Data—and Deliver a Great Customer Experience

In the fast-paced world of the connected consumer, expectations run high. Every time customers interact with a company, they want a positive, relevant, and personalized experience. If they don’t get it, today’s empowered customers won’t hesitate to leave. Yet many companies can’t deliver great personal experiences to their customers because they are struggling with siloed information systems and processes that fail to provide complete and accurate data to sales, support, and marketing teams. 

In the new white paper by Harvard Business Review Analytic Services, “Delivering on the Promise of Great Customer Experiences,” learn from several forward-thinking organizations—in industries ranging from travel to telecommunications—how to use Master Data Management (MDM) to collect and integrate all types of internal and external data and create the consistent, connected, and personalized experiences that customers want. Oracle Master Data Management offers the most complete product line on the market, enabling organizations to cleanse, centralize, and govern to create a “master” version of customer and business data—and the foundation for an improved customer experience strategy. Find out how your organization can enrich the customer experience.

Read the whitepaper today!

For more information on Master Data Management, visit us on -

Sunday Jun 16, 2013

Church Pension Group Leverages Fusion Customer Hub and Delivers Critical Data to the Business

Hear about how Fusion Customer Hub is exactly what Church Pension Group needed to provide the right data in a timely manner to the line of business.  Church Pension Group used Fusion Customer Hub to provide best-in-class capabilities around MDM and their multiple source systems. Check out the latest video below. 

Wednesday Jun 12, 2013

Allianz Group Turns to Oracle Master Data Managent for Customer Insight

Allianz Group's challenge was to get a single, consolidated view in order to better service their customers. They chose Oracle, as the best fit for their existing applications. Customer segmentation, behavior, preferences were all critical to Allianz. Oracle MDM connected to many of their applications for a comprehensive, trusted, relevant view of their customer data. For more information on Oracle Master Data Management click here.  Take a look at this video testimonial from Allianz...

Wednesday Jun 05, 2013

Elsevier Gains Customer Insight and More with Oracle Customer Hub

Oracle's Customer Experience solutions and use cases work hand-in-hand with Oracle Customer Hub (key product of Oracle Master Data Management).  Now, don't just take our word for it , listen to Elsevier, world's leading information and content provider for Medical, Technical and Scientific markets.  Hear how Elsevier leveraged Customer Hub to gain better customer insight, why they chose Oracle, and how they can serve customers better across all touchpoints.  

Monday Apr 29, 2013

Upcoming Webcast: Enriching the Customer Experience with Oracle Enterprise Data Quality and Oracle Commerce


Imagine a commerce customer experience that was driven by relevant product and customer data.  A data-driven strategy powered by Enterprise Data Quality offers the commerce customer or potential customer information that is cleansed, standardized, and most importantly relevant.  Knowing the correct information about a customer, their purchasing history, orders as well as details about the product you are considering to buy all contribute to a satisfying, repeatable commerce experience.  Tune into this webcast titled Data Quality – Driving More Personalized Commerce Experiences” and you will learn how Oracle Commerce and Oracle Enterprise Data Quality are the perfect combination to cleanse and standardize product and customer data from multiple sources and automatically optimize product and customer information to support your commerce channel. This webcast is hosted by Michael Hylton, Senior Principal Product Marketing Director -- CX and CRM, and Mala Narasimharajan, Principal Product Marketing Director -- Fusion Middleware, of Oracle. Click here to register.

Saturday Nov 10, 2012

Oracle - A Leader in Gartner's MQ for Master Data Management for Customer Data


The Gartner MQ report for Master Data Management of Customer Data Solutions is released and we're proud to say that Oracle is in the leaders' quadrant.  Here's a snippet from the report itself:

 " “Oracle has a strong, though complex, portfolio of domain-specific MDM products that include prepackaged data models. Gartner estimates that Oracle now has over 1,500 licensed MDM customers, including 650 customers managing customer data. The MDM portfolio includes three products that address MDM of customer data solution needs: Oracle Fusion Customer Hub (FCH), Oracle CDH and Oracle Siebel UCM. These three MDM products are positioned for different segments of the market and Oracle is progressively moving all three products onto a common MDM technology platform..." (Gartner, Oct 18, 2012) 

Figure 1.Magic Quadrant for Master Data Management of Customer Data Solutions

For more information on Oracle's solutions for customer data in Master Data Management, click here.  

Monday Oct 22, 2012

Master Data and Data Quality - Do You Really Know Your Customer?

How well do you know your customer?   Data Quality and MDM go hand-in-hand when it comes to fully knowing your customers and information related to the Take a look at this video and see why customer data needs a consolidated management strategy that incorporates data quality.  Oracle MDM, specifically Oracle Customer Hub enables enterprises to truly understand their customers and ensure a single, trusted view for any customer.  It offers the most complete MDM application suite in the marketplace.  For more information on Oracle MDM and Oracle Enterprise Data Quality visit us on the web.


Monday Oct 15, 2012

Oracle Master Data Management at OOW 2012: A Look Back

Oracle Master Data Management had a great showing at OOW 2012 ! Special thanks to our customers and partners for presenting with us, sharing their use cases and successes as well as co-sponsoring events.  Almost every session at the show featured a customer and the tremendous success or transformation Oracle MDM resulted in at their organization.


At the DemoGrounds, Oracle MDM saw tremendous interest with many individuals enquiring to see demos, and have their technical questions answered.  The demos provided a perfect opportunity to showcase technical enhancements as well as what features are on the horizon.The MDM customer appreciation dinner event was a smashing success as cusotmers and partners enjoyed a spectacular water view, fine dining and cocktails and one of San Francisco's finest restaurants - The Water Bar. 

  In a short while the planning for next year's OpenWorld will be under full swing and we can't wait to get started.  See you at OOW 2013!!



Thursday Sep 27, 2012

Oracle Customer Hub - Directions, Roadmap and Customer Success

 By Gurinder Bahl

With less than a week from OOW 2012, I would like to introduce you all to the core Oracle Customer MDM Strategy sessions.

Fragmentation of customer data across disparate systems prohibits companies from achieving a complete and accurate view of their customers. Oracle Customer Hub provide a comprehensive set of services, utilities and applications to create and maintain a trusted master customer system of record across the enterprise. Customer Hub centralizes customer data from disparate systems across your enterprise into a master repository. Existing systems are integrated in real-time or via batch with the Hub, allowing you to leverage legacy platform investments while capitalizing on the benefits of a single customer identity.

Don’t miss out on two sessions geared towards Oracle Customer Hub:  

1) Attend session CON9747 - Turn Customer Data into an Enterprise Asset with Oracle Fusion Customer Hub Applications at Oracle Open World 2012 on Monday, Oct 1st, 10:45 AM - 11:45 AM @ Moscone West – 2008.

Manouj Tahiliani, Sr. Director MDM Product Management will provide insight into the vision of Oracle Fusion Customer Hub solutions, and review the roadmap. You will discover how Fusion Customer MDM can help your enterprise improve data quality, create accurate and complete customer information,  manage governance and help create great customer experiences. You will also understand how to leverage data quality capabilities and create a sophisticated customer foundation within Oracle Fusion Applications. You will also hear Danette Patterson, Group Lead, Church Pension Group talk about how Oracle Fusion Customer Hub applications provide a modern, next-generation, multi-domain foundation for managing customer information in a private cloud.

2)  Don't miss session  CON9692 - Customer MDM is key to Strategic Business Success and Customer Experience Management at Oracle Open World 2012 on Wednesday, October 3rd 2012 from 3:30-4:30pm @ Westin San Francisco Metropolitan 1.

JP Hurtado, Director, Customer Systems, will provide insight on how RCCL overcame challenges of data quality, guest recognition & centralized customer view to provide consolidated customer view to multiple reservation, CRM, marketing, service, sales, data warehouse and loyalty systems. You will learn how Royal Caribbean Cruise Lines (RCCL), which has over 30 million customer and maintain multiple brands, leveraged Oracle Customer Hub (Siebel UCM) as backbone to customer data management strategy for past 5 years.

Gurinder Bahl from MDM Product Management will provide an update on Oracle Customer Hub strategy, what we have achieved since last Open World and our future plans for the Oracle Customer Hub. You will learn about Customer Hub Data Quality capabilities around data analysis, cleansing, matching, address validation as well as reporting and monitoring capabilities.

The MDM track at Oracle Open World covers variety of topics related to MDM. In addition to the product management team presenting product updates and roadmap, we have several Customer Panels, and Conference sessions. You can see an overview of MDM sessions here

Looking forward to see you at Open World, the perfect opportunity to learn about cutting edge Oracle technologies. 

Wednesday Sep 19, 2012

Oracle MDM Panel at OOW 12: Best practices, Lessons Learned and More...

By Narayana Machiraju 

We are less than two weeks out from the start of Oracle Open World 2012. The MDM team has built-up a solid line-up of product and customer sessions for you to attend this year in addition to the hands-on labs, and numerous demonstration pods in Moscone West.

This year we will be hosting a customer panel session dedicated to Oracle Customer Hub at Oracle Open World. An esteemed panel of Oracle Customer Hub customers in different Industries: Credit Suisse, Allianz and Elsevier will provide insight into the journey of Customer MDM right from building a business case and MDM vision, establishing and sustaining governance, implementation strategies and realizing the benefits. You will also hear about implementation challenges, phasing strategies and lessons learned from real-life experiences.

If you are already implementing Customer MDM or evaluating the benefits of MDM and you would like to hear directly from our customers then I highly recommend you attend this session:

Customer MDM Panel: Discussion and Q&A on Implementation Best Practices, Data Quality, Data Governance          and ROI

Wednesday October, 3rd, 5:00PM - 6:00PM

Westin Market Street Hotel - Metropolitan 1

The MDM track at Oracle Open World covers variety of topics related to MDM. In addition to the product management team presenting product updates and roadmap, we have several customer panels, Conference sessions and Customer round table sessions featuring a lot of marquee Customers. You can see an overview of MDM sessions here

We hope to see you at Open World and stay in touch via our future blogs.

Tuesday Sep 04, 2012

Wondering What to Expect from Master Data Management at OpenWorld 2012? Hold On to Your Seats…

Oralce OpenWorld 2012, September 30 - October 4, 2012 San Francisco

The Countdown begins – just 23 days till OpenWorld hits San Francisco. Oracle OpenWorld 2012 for MDM promises to be chock full of interesting sessions, specifically focused on our customers. We’ve made sure that our sessions are balanced between product information, strategy and real world stories and last but certainly not least - lessons learned – straight from our customers.

Stay on top of all that’s OpenWorld – when it comes to MDM. We’ll be posting not-t- miss sessions and blogs on what our customer lineup will be like at the big show. Look forward to seeing you at OOW – and in case you didn’t get approval to attend- take advantage of our virtual on-demand conference. See you at OpenWorld 2012 ! 

Tuesday Dec 06, 2011

All the Ingredients for Success: Data Governance, Data Quality, Master Data Management

Recently Oracle sponsored a study from an independent analyst firm, Dan Power, from Hub Designs, All the Ingredients for Success: Data Governance, Data Quality and Master Data Management. Please click to download this latest paper from our Oracle Master Data Management resource kit. This paper discusses the role the data quality plays as an equal component of an enterprise information management or master data management initiative, typical business considerations for data quality, as well as best practices for integrating multi-domain MDM with customer/party data quality and product data quality.

Excerpt from the paper:

Today, businesses need to have the Single View of their master data, and to be able to “Create Once, Use Many” in order to be lean, and indeed, to survive. The silos that are still so prevalent do nothing but increase costs, hurt business and IT agility, and result in bad decisions being made (because of low quality, inaccurate, inconsistent data). If we implement Enterprise Data Quality tools, master data management solutions, and remember that these technologies must be driven by business-led data governance organizations, we’ll be able to break down those silos, and have enterprise-wide master data repositories that lead to streamlined processes, lower costs, better decisions, and more agile organizations that can compete better in global markets.

A quick example: A UK travel company restated its 2009 financial results due to issues arising from using two separate IT systems after the 2007 merger of two companies, in the amount of $191.8 million US dollars (£117m). This type of persistent operating silo is all too common in the companies I see, but this is probably a worst case scenario. But look for those costs that MDM, data governance and data quality can help your enterprise avoid, the revenue increases they can help you realize, and the compliance improvement and agility increases they can bring to your company. Those reductions, improvements and increases are very real. I’ve worked with enough companies now to know firsthand that MDM is not a fad or a trend, but a real force in the marketplace. And it’s experiencing growth of 18% at a time when the enterprise software market as a whole is only growing at about 5.6%.

Download the entire paper today.

 Or learn more about Oracle’s MDM strategy by going to

Saturday Nov 19, 2011

Reduce ERP Consolidation Risks with Oracle Master Data Management

Reducing the Risk of ERP Consolidation starts first and foremost with your Data.This is nothing new; companies with multiple misaligned ERP systems are often putting inordinate risk on their business. It can translate to too much inventory, long lead times, and shipping issues from poorly organized and specified goods. And don’t forget the finance side! When goods are shipped and promises are kept/not kept there’s the issue of accounts. No single chart of counts translates to no accountability.

So – I’ve decided. I need to consolidate!

Well, you can’t consolidate ERP applications [for that matter any of your applications] without first considering your data. This means looking at how your data is being integrated by these ERP systems, how it is being synchronized, what information is being shared, or not being shared. Most importantly, making sure that the data is mastered. What is the best way to do this? In the recent webcast: Reduce ERP consolidation Risks with Oracle Master Data Management we outlined 3 key guidelines:

#1: Consolidate your Product Data

#2: Consolidate your Customer, Supplier (Party Data)

#3: Consolidate your Financial Data

Together these help customers achieve reduced risk, better customer intimacy, reducing inventory levels, elimination of product variations, and finally a single master chart of accounts. In the case of Oracle's customer Zebra Technologies, they were able to consolidate over 140 applications by mastering their data. Ultimately this gave them 60% cost savings for the year on IT spend.

Oracle’s Solution for ERP Consolidation: Master Data Management

Oracle's enterprise master data management (MDM) can play a big role in ERP consolidation. It includes a set of products that consolidates and maintains complete, accurate, and authoritative master data across the enterprise and distributes this master information to all operational and analytical applications as a shared service.

It’s optimized to work with any application source (not just Oracle’s) and can integrate using technology from Oracle Fusion Middleware (i.e. GoldenGate for data synchronization and real-time replication or ODI with its E-LT optimized bulk data and transformation capability). In addition especially for ERP consolidation use cases it’s important to leverage the AIA and SOA capabilities as part of Fusion Middleware to connect these multiple applications together and relay the data into the correct hub.

Oracle’s MDM strategy is a unique offering in the industry, one that has common elements across the top and bottom in Middleware, BI/DW, Engineered systems combined with Enterprise Data Quality to enable comprehensive Data Governance at all levels. In addition, Oracle MDM provides the best-in-class capabilities to master all variations of data, including customer, supplier, product, financial data. But ultimately at the center of Oracle MDM is your data, making it more trusted, making it secure and accessible as part of a role-based approach, and getting it to make sense to you in any situation, whether it’s a specific ERP process like we talked about or something that is custom to your organization.

To learn more about these techniques in ERP consolidation watch our webcast or goto our Oracle MDM website at


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