Oracle MDM Value Chain – MDM and Enterprise Performance Management / BI

Enterprise Performance Management (EPM) and Business Intelligence (BI) applications rely entirely on the quality of the data that feeds them. Garbage in – garbage out is the rule, no matter how sophisticated the analytical tools might be. That is why MDM is so critical. Only MDM has proven that it can create authoritative dimensions, complete cross-references, and all necessary hierarchies to support analytical systems.  We call the MDM and EPM-BI combined value proposition the MDM – EMP/BI Value Chain. The OpenWorld MDM program examines several key aspects of this value chain.

To set the context for MDM’s role, start with our MDM General Session - Oracle MDM Vision, Strategy and Roadmap at 2 pm on Monday, October 3rd in Moscone West 3014. Here are the MDM – EPM/BI value chain sessions you won’t want to miss:

On Monday, October 3rd at 3:30 pm, in the Elizabethan CD room of the Westin St. Francis, join Oracle and Experian for

Session 15626 – Introduction and Update: Oracle Hyperion Data Relationship Management

This presentation discusses the typical master data pain points of enterprise performance management and how a disciplined, proactive approach to managing master data changes can help align business dimensions and hierarchies through a set of consistent terms and definitions. This creates a shared view of enterprise information assets for consumption across business operations, reporting, and analytics. Attendees will benefit from a discussion of Oracle Hyperion Data Relationship Management product features, future roadmap, use cases, and customer stories to develop a better understanding of how it can be deployed as an enterprise dimension and hierarchy management solution.

At 5 pm, on the same day, in the Franciscan II of the Westin Hotel, drop in to hear Brocade discuss

Session 4180 - Customer Intelligence with Oracle Master Data Management Solutions

Customer Intelligence is a key business success factor for Brocade that is looking for flexibility and scalability with evolving business needs. This requirement led to a Customer Data Hub and a Business Intelligence initiative. This presentation highlights the success story of a rapid CDH deployment and also emphasizes the need for a Business Intelligence component to get the maximum ROI. It is a compelling story of taking two architectural initiatives from concept to production in a year with no experienced resources in Oracle MDM and OBIEE. The presentation highlights the rapid development methodology that was used and some unique best practices including early involvement from the business and common pitfalls to avoid.

On Tuesday, October 4th at 1:15 pm, in Moscone West - Room 3007, join Oracle, Kraft Foods, Navistar, and Pfizer for

Session 17743 – Manage Enterprise Dimensions & Hierarchies with Data Relationship Management

Oracle Hyperion Data Relationship Management (DRM) helps organizations to proactively manage changes in master data across operational, analytical and enterprise performance management silos. This session takes a close look at the key use cases of DRM, related pain points, illustrative solutions, key considerations, and benefits. A panel of distinguished guest speakers and clients will discuss best practices for processing financial information such as accounts and legal entities or analytical information such as dimensions, hierarchies, and their attributes and will show how to deliver timely, accurate and consistent master data to drive ongoing operational execution, trustworthy business intelligence and performance management excellence.

On Tuesday at 5:00 pm, in Moscone West - Room 2009, drop in to hear Kaygen discuss

Session 9970 - R12 Oracle MDM - Better Customer information – Now!

Customer Master Data flows through your operational systems (ERP/CRM) and down to your analytics (BI). How reliable is your customer registry? This presentation will highlight how Kaygen MDM Solution Team helped Guidance Software (GSI) get on the road to a clean Customer Registry along with better MDM practices and integration with We will discuss how R12 Customer Data Hub (CDH) and Trading Community Architecture (TCA) were used as the foundation for data quality, integration and governance at GSI.

On Thursday at 9:00 am, in the Elizabethan CD room of the Westin St. Francis, don’t miss

Session 15653 - Chart of Accounts Management Made Easy

As companies grow and evolve, it becomes essential to manage charts of accounts across information silos that result from mergers and acquisitions, departmental initiatives, or legacy system proliferation. Oracle Hyperion Data Relationship Management provides enterprises with a solution to build consistency within multiple charts of accounts despite endless changes within underlying transactional and analytical systems. It provides an enterprise view of financial chart of accounts, cost centers and legal entities based on consistent definitions of financial and reporting structures across general ledger systems, financial consolidation, planning and budgeting systems. This session provides an overview and demonstration of this application.

For all our MDM sessions, consult the Focus on Master Data Management document. And don’t forget to register today for OpenWorld. I’ll see you there.


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« July 2016