Oracle Master Data Management Value Chains – MDM and the Oracle Stack

Oracle’s Master Data Management suite of applications has all the advantages that MDM can bring to an enterprise. These have been articulated by analysts, customers, other vendors, and yours truly for years. Oracle’s strategic advantage over our competitors is rooted in two key areas: 1) Oracle’s superior MDM architecture and 2) Oracle’s set of MDM value chains. We have discussed the former in numerous forums. But the latter is less well understood.

An MDM value chain is the business value that accrues to a combination of MDM products integrated with other Oracle technologies or applications. For example, MDM with Oracle Database Vault creates a value proposition that neither product provides on its own. Database Vault is an outstanding technology for proactively safeguarding your application data. But without MDM, you may very well be proactively safeguarding garbage. Another excellent example is MDM’s integration with Oracle Business Intelligence Applications (OBIA). These BI applications provide real-time role based dashboards for business decision makers. Out-of-the-Box mappings from MDM hubs insure the accuracy of the data as displayed on the dashboards. This also illustrates the value that OBIA brings to MDM, in that OBIA creates a significant number of dashboards specifically for MDM applications themselves.

Recent blogs illustrated the MDM value chain for Cloud Computing, Supply Chain Management and Customer Loyalty. The examples extend from our clustered servers at the base of the Oracle Stack, through our Fusion Middleware Suite to all our Application pillars and Enterprise Performance Management at the top. In fact, “Oracle Master Data Management Value Chains” is the theme for our MDM track at this year’s Oracle OpenWorld. All our MDM Value Chains are covered as well as Industry specific value chains for Financial Services, Retail, Communications and the Public Sector. Take a look at our “Focus on MDM” document for a complete schedule of events and demonstrations.

Over the next six weeks, I will overview each of the key MDM Value Chains that we will be examining in detail at OpenWorld. Register today and I’ll see you there.

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