OpenWorld - Oracle Customer MDM Sessions Overview

We have started the countdown to OpenWorld.  The MDM track at Oracle Open World covers variety of topics related to MDM. In addition to the product management team presenting product updates and roadmap, we have several Customer Panels, and Conference sessions.On Monday, we published Focus On documents to help you in your planning around all things MDM at OpenWorld. If you missed it, visit our blog here. Each week, leading up to OpenWorld, we will be featuring blogs specifically around MDM at OpenWorld.

In today's blog, Narayana Machiraju, Senior Principal Product Manager will share his perspective around Oracle Customer MDM sessions....

Fragmentation of customer data across disparate systems prohibits companies from achieving a complete and accurate view of their customers. Oracle Customer MDM Products provide a comprehensive set of services, utilities and applications to create and maintain a trusted master customer system of record across the enterprise. Oracle Customer MDM centralizes customer data from disparate systems across your enterprise into a master repository. Existing systems are integrated in real-time or via batch with the Hub, allowing you to leverage legacy platform investments while capitalizing on the benefits of a single customer identity.

Here are the three key sessions around Oracle Customer MDM:

[CON9382] Leveraging Oracle Fusion Customer Hub to Maximize Quality and Enhance Customer Experience, Wednesday, September 25th, 11:45 AM - 12:45 PM at Moscone West, Room 3006

Manouj Tahiliani, Sr. Director MDM Product Management will provide insight into the vision of Oracle Fusion Customer Hub solutions, and review the roadmap. You will discover how Fusion Customer Hub can help your enterprise improve data quality, create accurate and complete customer information, manage governance and help create great customer experiences. You will also understand how to leverage data quality capabilities and create a sophisticated customer foundation within Oracle Fusion Applications. You will also hear Zane Brady, Assistant CIO of Trimble talk about how Oracle Fusion Customer Hub applications provide a modern, next-generation, multi-domain foundation for managing customer information on the cloud.

[CON8993] Master Data Management Best Practices, Data Quality, Data Governance and ROI, Wednesday, September 25th, 11:45 AM - 12:45 PM at Moscone West, Room 3002

An esteemed panel of Oracle Customer Hub customers in different Industries: Credit Suisse, Royal Caribbean Cruise Lines (RCCL), T-Mobile and Auto-Desk will provide insight into the journey of Customer MDM right from building a business case and MDM vision, establishing and sustaining governance, implementation strategies and realizing the benefits. You will also hear about implementation challenges, phasing strategies and lessons learned from real-life experiences.

[CON9015] MDM on the Siebel Platform: Delivering Great Customer Experience with Complete Customer Data, Monday, September 23rd, 12:30 PM - 1:30 PM at Moscone West, Room 3002

Creating an authoritative and trustworthy view of customer data is key to strategic business success. Learn how the world’s leading organizations deliver a 360-degree view of customer data relationships by leveraging Oracle Customer Hub applications on the Siebel Platform. This session covers all aspects of customer MDM, including data quality, governance, integration strategies along with the Product Roadmap by the Product Strategy team and the Customer Case Study of how University of Colorado implemented the Solution.

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