Improve your Customer Experience with High Quality Information
By Neela Chaudhari on May 09, 2014
By: Ulrich Scheuber
Why do I need to care about MDM when talking about Customer Experience?
Companies and organization’s leaders cross industries are talking more and more about “How to improve Customer Experience”. Multiple companies currently are working on strategies, moving from product centric towards customer centric approaches. The common idea is to take customers and prospects in their buying and service cycle from where they are at the moment.
Given all of the new channels and touch points in the area of social media, customer behavior has changed quite a bit. Instead of reaching out to the sales people and company websites for gathering information, there are wider independent communities, which manage and exchange information about companies, products and solutions on their own.
The way organizations tend to address these new challenges is by extending their processes and IT-solution landscape beyond the borders of the core enterprise. Most companies are focusing on dealing with their customers in the customer’s home zone.
What’s often forgotten in this approach is the “know your customer” foundation, which enables real success. If only an organization is able to understand their customers and prospects current situation, their history, their real needs, their experience and their challenges, ideal treatment and satisfying Customer Experience can happen.
But how do you get there?
The following whitepaper gives you some additional information on improving customer experience with high quality Information: