How Well Do You Know Your Customer
By David Butler on Jun 01, 2011
Your customer is changing. Their life-styles are changing. Their preferences are changing. Their preferred means of contact with you are changing. A global generational shift is under way. Old ways to communicating are losing steam. Innovative new channels are opening up. Are you ahead of these curves, or standing by and watching the world turn? How you respond will make all the difference for your company’s success. Your competition isn’t standing still.
Master Data Management is designed to support full customer knowledge in the face of change. MDM’s ability to bring new channels into an existing IT landscape, without disruption, facilitates the new connections. MDM’s ability to grow customer model attributes and automatically make them available for governance and distribution insures that new ways of dealing with new customer preferences are acted on in real time.
If you are in the Las Vegas on June 10th, you might want to join Oracle and LumenData for a round-table luncheon at Panevino Ristorante, 246 Via Antonio Avenue. You’ll be able to participate in an engaging discussion around the evolving Customer Data Management trends, the change drivers behind them, and the implication to your business. Hear from industry leaders about the keys to developing a successful customer data strategy to stay ahead of these trends, maintain an advantage over your competitors, improve your customers experience and maximize your business success. If you would like to attend, simply call 1.800.820.5592 ext.9215.Seating is limited.