Focus On The Business, Not Just the Data

As companies have less to spend on their IT initiatives, getting buy-in for an MDM initiative can often prove challenging.  Often a key component to getting buy-in from company leaders for a data quality initiative is to stop evangelizing data to the company.  This is because company leaders are not interested in data.  They are, however, interested in making decisions that will make the business a success.  The best way to justify an MDM initiative is to figure out how data quality is positively or negatively impacting the abilty of the business to increase revenue, improve operational efficiencies, reduce risks, and differentiate itself from the competition.

In this article, Gartner has laid out a great framework that puts both a strategic roadmap and metrics for initiating and implementing an MDM initiative within an organization.  Following a strategy similar to this can help you articulate a clear vision and business case for your MDM initiative and get buy-in from company leaders.

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