Friday May 23, 2014

Supercharge Your Web Storefront with Superior Data Quality

By Neela Chaudhari (Compiled from Profit Magazine - May 2014)

A targeted, comprehensive data management strategy can differentiate your business from the competition. By providing a great online customer experience starts with providing consumers with the information and research tools needed to make informed buying decisions. All too often, product research capabilities that already exist on a website get diminished by poor data quality behind the scenes.

Companies like Ace Hardware and Shop.com are adopting these data management strategies, and many retailers are seeing significant improvements in the quality of their guided navigation, product spec presentation, and product comparison strategies.

So while modern web storefront capabilities are critical to online sales success, be sure to remember that it is the data that makes it work with your customers and prospects!

There are three key areas where product data quality is impacting the customer experience. What are they? Visit our latest Profit article to find out:

http://www.oracle.com/us/corporate/profit/big-ideas/051514-mstevens-2203458.html

Friday May 16, 2014

Master Data Management and Service-Oriented Architecture: Better Together

Master Data Management and Service-Oriented Architecture: Better Together

By Neela Chaudhari


Many companies are struggling to keep up with constant shifts in technology and at the same time address rapid changes in the business. As organizations strive to create greater efficiency and agility with the aid of new technologies, each new business-led project may further fragment IT systems and result in information inconsistencies across the organization. Because data is an essential input for all processes and business objects, these irregularities can undermine the original business objectives of the technology initiatives.

Combining the use of master data management (MDM) on the business side and service-oriented architecture (SOA) on the IT side can counteract the problem of information inconsistency. SOA is a practice that uses technology to decouple services, transactions, events, and processes to enhance data availability for business applications across a range of use cases. But the underlying data is often overlooked or treated as an afterthought when it comes to business processes, leading to poor data quality characteristics for your business applications. Without MDM, the data made available to business applications by an SOA approach might be less than accurate and more widespread throughout an organization. That can lead to a situation where lower quality data is consumed by more business users—ultimately thwarting the objectives of efficiency and agility.

MDM can add value to SOA efforts because it improves the quality and trustworthiness of the data that is being integrated and consumed. MDM aids the tricky issue of upstream and downstream systems integration by ensuring the systems access a data hub containing accurate, consistent master data. It also assists SOA by providing consistent visibility and a technical foundation for master data use. MDM delivers the necessary data services to ensure the quality and timeliness of the enterprise objects the SOA will consume.

To learn more about the importance of MDM to SOA investments, read an in-depth technical article, MDM and SOA Be Warned! (http://www.oracle.com/technetwork/articles/soa/ind-soa-mdm-2090170.html)

And don't miss the new Oracle MDM resource center (http://www.oracle.com/webapps/dialogue/ns/dlgwelcome.jsp?p_ext=Y&p_dlg_id=11125359&src=7319909&Act=42). Visit today to download white papers, read customer stories, view videos, and learn more about the full range of features for ensuring data quality and mastering data in the key domains of customer, product, supplier, site, and financial data.

Friday May 09, 2014

Improve your Customer Experience with High Quality Information


By: Ulrich Scheuber

Why do I need to care about MDM when talking about Customer Experience?

Companies and organization’s leaders cross industries are talking more and more about “How to improve Customer Experience”.  Multiple companies currently are working on strategies, moving from product centric towards customer centric approaches. The common idea is to take customers and prospects in their buying and service cycle from where they are at the moment.

Given all of the new channels and touch points in the area of social media, customer behavior has changed quite a bit. Instead of reaching out to the sales people and company websites for gathering information, there are wider independent communities, which manage and exchange information about companies, products and solutions on their own.

The way organizations tend to address these new challenges is by extending their processes and IT-solution landscape beyond the borders of the core enterprise. Most companies are focusing on dealing with their customers in the customer’s home zone.

What’s often forgotten in this approach is the “know your customer” foundation, which enables real success. If only an organization is able to understand their customers and prospects current situation, their history, their real needs, their experience and their challenges, ideal treatment and satisfying Customer Experience can happen.

But how do you get there?

The following whitepaper gives you some additional information on improving customer experience with high quality Information:

Improve your Customer Experience with High Quality Information

Friday May 02, 2014

Register Now! Product Data Management Weekly Cloudcast

Don't miss out: Product Data Management Weekly Cloudcast

Every Thursday at 10:00 a.m. PST (1:00 p.m. EST).

The North America Master Data Management (MDM) and Enterprise Data Quality (EDQ) team will present a series of weekly webcasts that give an inside look at how Oracle Product Data Management Cloud modernizes complex data management processes allowing customers to focus on strategic opportunities and delivering value to the business. These webcasts will run throughout FY14, with regular updates being distributed.

These sessions are designed for customers and prospects who are interested in learning more about Product Data Management Cloud.  Customer executives and managers with responsibility for Data Management, Data Quality, Commerce, Manufacturing , IT or other data management responsibilities are encouraged to attend. 

Remember, data that is not managed properly degrades at 27% per year!

Please click  HERE to view a complete schedule and register for the demo.

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