By Neela Chaudhari on Feb 18, 2014
By Dhiman Bhattacharjee
In the recently concluded Oracle’s 2nd Annual Value Chain summit, Oracle Fusion Product Hub was very well represented and drew significant attention from our customers. The summit was highly successful, drawing over 650 attendees comprised of business users and architects of every stripe reflecting a strong alignment with one of the key themes of the conference - The Importance of Innovation.
The attendance at product hub sessions was excellent reflecting the growing importance of Product MDM and the Commercialization phase of the product lifecycle. We have over 150+ attendees in both sessions. One of the product hub sessions was about effective multichannel commerce with product information management. The session was very well attended with lots of interaction from the audience. The session started with Bruck Assefa and Dhiman Bhattacharjee from Oracle product MDM strategy team outlining the key challenges with product data from a multi-channel perspective and how Product Hub can help in mitigating these challenges and establishing best practices. I would like to specially call out the customer case study in this session. It was about Pampered Chef, a global company headquartered in Addison, Illinois that offers a line of kitchen tools, food products, and cookbooks aimed for preparing food in the home. At the session, Shaibal Talukdar, Pampered Chef’s director of IT EAA, told about the company’s journey with Product MDM, and how it enabled Pampered Chef to transform business reducing time to market, improving customer satisfaction and impacting significant IT savings. Another key highlight of this session was the introduction of Fusion Product Hub’s digital publishing capability. This is a key topic and I would have another blog post on it.
The second product hub session witnessed a packed house savoring everything about the foundation of enterprise product Information. Sachin Patel from Oracle’s Product MDM Strategy led the session where he outlined key capabilities and the new features of Fusion Product Hub. This session gave a complete picture of Product Hub starting from product features to customer case studies to implementer’s perspective. The highlight of that session was the customer presentation by CDW, a provider of technology products and services for business, government and education. Karl Schulz and Dave Dunkelbarger from CDW highlighted the key challenges of CDW around product data, their plan around Fusion Product Hub, why they choose the product hub cloud service and their success criteria’s. That was followed by Tamer Chavusholu from Kaygen Inc, an implementation partner of Product Hub and he spoke about their offerings and the best practices in implementing Fusion Product Hub Cloud services. A lot of enthusiastic questions from the audience extended the session well beyond its stipulated time.
Pampered Chef and CDW’s use cases and experiences are not unique, and mastering product data continues to be a hot issue for many companies. Fusion Product Hub seems to offer the right blend of tools and functionality for enabling the foundation of product information as companies look to integrate silos of product data sources and formulate the governance processes around them.