Thursday Aug 29, 2013

OpenWorld - Oracle Customer MDM Sessions Overview

We have started the countdown to OpenWorld.  The MDM track at Oracle Open World covers variety of topics related to MDM. In addition to the product management team presenting product updates and roadmap, we have several Customer Panels, and Conference sessions.On Monday, we published Focus On documents to help you in your planning around all things MDM at OpenWorld. If you missed it, visit our blog here. Each week, leading up to OpenWorld, we will be featuring blogs specifically around MDM at OpenWorld.

In today's blog, Narayana Machiraju, Senior Principal Product Manager will share his perspective around Oracle Customer MDM sessions....

Fragmentation of customer data across disparate systems prohibits companies from achieving a complete and accurate view of their customers. Oracle Customer MDM Products provide a comprehensive set of services, utilities and applications to create and maintain a trusted master customer system of record across the enterprise. Oracle Customer MDM centralizes customer data from disparate systems across your enterprise into a master repository. Existing systems are integrated in real-time or via batch with the Hub, allowing you to leverage legacy platform investments while capitalizing on the benefits of a single customer identity.

Here are the three key sessions around Oracle Customer MDM:

[CON9382] Leveraging Oracle Fusion Customer Hub to Maximize Quality and Enhance Customer Experience, Wednesday, September 25th, 11:45 AM - 12:45 PM at Moscone West, Room 3006

Manouj Tahiliani, Sr. Director MDM Product Management will provide insight into the vision of Oracle Fusion Customer Hub solutions, and review the roadmap. You will discover how Fusion Customer Hub can help your enterprise improve data quality, create accurate and complete customer information, manage governance and help create great customer experiences. You will also understand how to leverage data quality capabilities and create a sophisticated customer foundation within Oracle Fusion Applications. You will also hear Zane Brady, Assistant CIO of Trimble talk about how Oracle Fusion Customer Hub applications provide a modern, next-generation, multi-domain foundation for managing customer information on the cloud.

[CON8993] Master Data Management Best Practices, Data Quality, Data Governance and ROI, Wednesday, September 25th, 11:45 AM - 12:45 PM at Moscone West, Room 3002

An esteemed panel of Oracle Customer Hub customers in different Industries: Credit Suisse, Royal Caribbean Cruise Lines (RCCL), T-Mobile and Auto-Desk will provide insight into the journey of Customer MDM right from building a business case and MDM vision, establishing and sustaining governance, implementation strategies and realizing the benefits. You will also hear about implementation challenges, phasing strategies and lessons learned from real-life experiences.

[CON9015] MDM on the Siebel Platform: Delivering Great Customer Experience with Complete Customer Data, Monday, September 23rd, 12:30 PM - 1:30 PM at Moscone West, Room 3002

Creating an authoritative and trustworthy view of customer data is key to strategic business success. Learn how the world’s leading organizations deliver a 360-degree view of customer data relationships by leveraging Oracle Customer Hub applications on the Siebel Platform. This session covers all aspects of customer MDM, including data quality, governance, integration strategies along with the Product Roadmap by the Product Strategy team and the Customer Case Study of how University of Colorado implemented the Solution.

Monday Aug 26, 2013

MDM @ Oracle OpenWorld

Oracle OpenWorld is 4 weeks away and as you think about which sessions to attend, use this MDM Focus On document to help you out.  

Also, if you are unsure which sessions to attend, here are the 5 sessions you won't want to miss:

Introduction and Update: Oracle Data Relationship Management
Tuesday, Sep 24, 10:30 am – 11:30 am

Real-World Data Quality: Customers Using Oracle Enterprise Data Quality
Wednesday, Sep 25, 10:15 am – 11:15 am

Master Data Management Best Practices, Data Quality, Data Governance and ROI
Wednesday, Sep 25, 11:45 am – 12:45 pm

Oracle Master Data Management: Portfolio Overview, Strategy and Roadmap
Wednesday, Sep 25, 1:15 pm – 2:15 pm

Oracle Fusion Product Hub: The Foundation for Your Enterprise Product Information
Thursday, Sep 26, 3:30 pm – 4:30 pm

Over the next few weeks, we will share more information around MDM at OpenWorld on the MDM Blog.

Tuesday Aug 20, 2013

Catch up on Enterprise Data Quality

The Oracle Data Integration and Master Data Management Newsletter is now available. In this edition of the quarterly newsletter, we highlight 6 uses cases for Oracle Enterprise Data Quality. You will also find information on upcoming webcasts and customer buzz among other things.

Also, if you wan to subscribe our newsletter, do so through the link in the newsletter.  Happy Reading!

You can learn more about our Oracle Enterprise Data Quality multitool in our upcoming webcast, Putting Data to Work Using Oracle Enterprise Data Quality Solutions on Tuesday, August 27 at 10:00 a.m. PT. As Dain Hansen, Director of Product Marketing says, "Unlike swiss army knives, it is guaranteed never to rust or stop you in an airport metal detector."

Wednesday Aug 14, 2013

Master Data—and Deliver a Great Customer Experience

In the fast-paced world of the connected consumer, expectations run high. Every time customers interact with a company, they want a positive, relevant, and personalized experience. If they don’t get it, today’s empowered customers won’t hesitate to leave. Yet many companies can’t deliver great personal experiences to their customers because they are struggling with siloed information systems and processes that fail to provide complete and accurate data to sales, support, and marketing teams. 

In the new white paper by Harvard Business Review Analytic Services, “Delivering on the Promise of Great Customer Experiences,” learn from several forward-thinking organizations—in industries ranging from travel to telecommunications—how to use Master Data Management (MDM) to collect and integrate all types of internal and external data and create the consistent, connected, and personalized experiences that customers want. Oracle Master Data Management offers the most complete product line on the market, enabling organizations to cleanse, centralize, and govern to create a “master” version of customer and business data—and the foundation for an improved customer experience strategy. Find out how your organization can enrich the customer experience.

Read the whitepaper today!

For more information on Master Data Management, visit us on -

Friday Aug 09, 2013

Offer Your Customers Exactly What They Are Looking For

Author: Michael Hylton, Senior Principal Product Marketing Director - CX and CRM (Commerce)

Product and customer data is changing at an unprecedented rate. And it’s not only what you collect but also what you input from third-parties, like your vendors and partners. Research shows that master data change at a rate of 2% per month and in 4 out of 5 instances the supplier data is often more accurate than the retailer’s own data.

So how do you handle multiple versions of the truth, house your product and customer data centrally, and ensure that it’s the most accurate? Poor data quality can undermine your Web site usability and drive a poor customer experience. Companies need to support every stage of the customer buying cycle to ensure that the most accurate product, location, and availability data is available.

Great commerce experiences begin with the quality of the data. Accurate customer and product data is one of your most important assets – and you need both in order to provide your customers with the most personalized buying experience. You need to consolidate multi-structured data and sources into one repository, cleanse data by standardizing, error-correcting, and de-duping, govern data by definition, regulation, auditing, and access, and share master data for better insight to increase sales and trust.

To provide the most accurate search results you also need to standardize product attributes as much of your data may come from internal sources as well as third-party partners. This is critical when it comes to providing the best Web site search results. You don’t want your customers searching for “10 horse power” and “10hp” to have to sort throw two different search results.

By following these key commerce data principles you can provide your customers exactly what they are looking for on your Web site.

Click here to learn more about Oracle Commerce and here to learn more about Oracle Master Data Management.

Monday Aug 05, 2013

Data Quality: Project, Program or Way of Life?

What are the benefits and methods of developing a great Data Quality and Governance program?The longest journey begins with a single step, and so it is with data quality.

Tune in to this AppCast session with Martin Boyd, Senior Director, Product Strategy, Oracle and Tamer Chavusholu, Managing Partner, KAYGEN as they discuss the various approaches seen around data quality programs and how data quality maturity builds over time.  You will learn best practices and where the best project ROI comes from.  

Visit MDM AppCasts to listen to other AppCasts and visit  For more information on Master Data Management, visit us on


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