Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid information that is logically organized, pleasing to the eye and easy to navigate.
Unfortunately, that’s not always the case. We all have our own pet peeves, but here are 9 surefire ways to turn any user off:
1. Load slow. We live in a “want it now” culture. When people visit your site, they want to see it. Now. Load slow and they’ll leave. Period.
2. Ask for too much information. Most users will provide some basic info. But they know about spam, phishing and identity theft. Get too personal, and it’ll be “Check, please.”
3. Too many steps. Not only do users want it fast (see No. 1), they also want it easy. They don’t want to jump through hoops or plod through screen after screen to get to what they’re looking for and, most importantly, to the place where they can buy it. Minimize or die!
4. You look sloppy. If your landing page looks cheaply designed or still has the template from your AOL days, users won’t be impressed. And they won’t think you are legitimate.
5. You look unprofessional. Improper language usage, poorly written copy, misspelled words, bad grammar, poor color combinations and an overall unprofessional impression—these all shake confidence. No one will believe anything else you write. Hire professionals.
6. You don’t include an About Us. Visitors may find you any number of ways. But they still want to know who you are and why they should believe you, trust you and above all, purchase from you. They may not read it all, but you better have a section about who you are, and it should be packed with information—historical and current.
7. Stop the music! Chances are good that many of the people who visit your site are already listening to music. If not, they may be in a setting not welcoming to loud websites. Don’t force your music on them. Even if you are a recording artist, let them opt in rather than be forced to opt out.
8. Un-links. If your embedded video spools and spools, or your PDFs don’t download, or users are directed to pages that no longer exist, they will not stick around. Ain’t nobody got time for that.
9. Bad SEO. This is completely in the background. But if visitors are looking for car wax and your mustache wax hijacks the search, they won’t be happy—even if you have the best mustache wax on the planet! Make your SEO relevant.
Biggest sin of all: making things difficult for your current customers.
If customers need information or have a problem, make it easy for them to resolve any issues through your site. Don’t make them suffer. Someone else wants their business—guaranteed!