Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist?
Stop scrambling and perusing “how to’s” online! Listen to this month’s Content Pros podcasts to hear direct, successfully proven strategies from Yoav Schwartz, a master of creating content experiences and Co-Founder of Uberflip; Dana Fugate, video aficionado and Content Director at Brightcove; Victor Yocco, website mastermind and Research Director at EY-Intuitive; and Brian Miske, leading content strategist and CMO at KPMG MSLP.
Creating Influential Conversations
We all know content has the power to engage consumers and activate their purchasing power. But there is another, more powerful aspect of content that can be easily overlooked when focusing on driving KPIs. That is the ability of content to influence change in the marketplace. Brian Miske has refined an unconventional approach to content strategy that focuses on conversations that drive business strategy.
Hear Brian discuss:
Setting a Pretty Tone
How does one invest wisely to create an accessible website layout? For Victor Yocco, it’s about approaching your website’s foundation from the user’s point of view. His experience of walking a mile in a customer’s shoes combined with advanced education in customer research has helped him identify three key values and their unique way to drive conversions. From research to wording, Victor can transform a company’s website from an underperforming landing page to a content rich, customer engaging sales tool.
Looking to create content rich, customer engaging website? Listen in and you’ll learn:
Show and Tell
On the surface, video content production appears to be a whole new medium that requires training, equipment, and an eye for visual art. Dana Fugate disagrees with this impression and knows how to incorporate video into a marketing plan so that it’s approachable, impactful, and (most importantly) effortless for everybody involved. With experience doubling some clients conversions and achieving 70% retainment by properly utilizing video content throughout the sales funnel, she will help you apply video on your site so that you can connect on a deeper level with your buyer.
Listen in now so that Dana can share the following with you:
Crafting the Experience You Wish To See in the World
One of the most important reasons Uberflip exists is to help solve a huge perception problem when it comes to content marketing. There’s no one tool or platform that can address them all. Tune in to hear Randy’s colleague and co-founder of Uberflip, Yoav Schwartz talk about what makes a fantastic content experience and the best ways to distribute your content.
Yoav’s determination to answer these questions and change the world through great content experiences is infectious. Click here to hear Yoav share more about:
And before go and listen to these informative episodes, grab a copy of The Future of Content Marketing, to think about what comes next after you implement all the great ideas from this month's guests.