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Who Won a Markie Award?

Thursday, November 8, 2012

Author: Michelle McGinnis

The red carpet. The glamorous post-award interviews. The shouts of "I can't believe it! We won!"

No, I'm not talking about the Oscars. That's the feel and color from the annual Eloqua Markie awards. Each year, organizations from across the globe compete for the honor - and each year the competition gets tougher. This year there were more than 200 entries for the 19 different spots.

Winning, in other words, is a very big deal. So without further ado, here's the list of winners of this year's Markie awards.

Best Customer Lifecycle Program: SurePayroll Inc.

Best International Campaign: Rockwell Automation

Best Lead Nurturing Program: FIS Global

Best Lead Scoring Program: LinkedIn

Connecting in the Eloqua AppCloud: Trend Micro
Data Clean House:
Ariba, an SAP Company

Event Nirvana: McAfee

Extraordinary Email: Treasury Wine Estates

Fastest Time to Value: The Dow Chemical Company

Getting to Know You (Personalization): Wolters Kluwer Financial Services

Integration Innovation: NXP Semiconductors

Marketing and Sales BFF: Thomson Reuters

Marketing Center of Excellence: Lenovo

Marketing Visionary: Diane Walker, McAfee

Most Creative Marketing Campaign: Eaton Corporation

One View of the Truth (RPM): inContact

Revenue Growth: Cvent

Rookie of the Year: Dex One

Sales Impact: D&B

Social Media Innovation: Infoblox

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