Modern Marketing Blog

What's in store for marketing in 2014? 20 influencers share their views

December 10, 2013 By: Laura Schierberl

It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we decided to tap some of the smartest minds in the industry to get a pulse on what digital marketing will look like in the year ahead. In this SlideShare deck, you'll find insights from David Edelman, Partner, Marketing & Sales Practice at McKinsey; Charlene Li, Partner and Founder at Altimeter Group; Greg Stuart, CEO of the Mobile Marketing Association; Ann Handley, Chief Content Officer at MarketingProfs and many more.

As you flip through the pages, I think you'll find that everyone is strikingly aligned about where marketing is headed: in order to succeed, marketers must provide individual experiences for their customers. And to do this well and at scale, marketers must orchestrate their communications based on customer data like preferences, behavior and profile information.

With the rate of technology innovation and available customer data, it's going to be an exciting year ahead for marketers.

How will you be changing your marketing game?

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