You can stretch your content marketing budget by covering a single event or piece of content across multiple channels. For instance, the following video interview with Jonathan Kranz (@jonkranz) of Kranz Communications was filmed at Content Marketing World this year. Now it is on Compendium’s video channels, on our blog and we will be sending it to social channels, as well.
Other ways to get the most out of your content is to cover broad topics in segments. Break down complex ideas into smaller pieces and how-to content units. This is a good idea, not only to beef up the amount of content you are producing, but also to engage your audiences in different ways.
Watch Jonathan’s interview below.