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What Will Future Marketers Learn in School This Year?

Steve Olenski
Master Principal Sales Architect

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes?

Or least part of what they learned anyway.

In today's final post covering our recently released eBook entitled The Marketer’s Backpack, we posed a question to some of the brightest minds from the world of academia; the instructors and professors entrusted with teaching and guiding the future marketers of tomorrow.

On Monday, we talked about What marketers lost sight of over the summer. And yesterday we tackled B2C, B2B and what they can learn from each other.

Today it's all about what the teachers of marketing will be teaching the future marketers of the world.

Here's what some of them had to say:

The key to modern marketing is that individual-level data is now available which allows for targeting of customers with customized products, prices, coupons, recommendations, etc. The content that I teach in the classroom is this customer analytics oriented philosophy and associated methods so that the students recognize each customer as a ‘profit center’ and a firm’s ability to be profitable in the long-run relies on maximizing customer value.

What this also implies is that some customers need to be ‘fired’ because their costs outstrip their revenue. This customer-focused orientation has implications for what data you capture, what employees you hire, and the firm culture of data-driven decision making.” - Eric Bradlow, K.P. Chao Professor of Marketing, Statistics, and Education, The Wharton School of Business, University of Pennsylvania

The newest course I have been teaching is called Social Networking for Job Search, geared to preparing students to find jobs after graduation utilizing various social networking platforms and best practices.

Learning how to use social networking skills as a tool to build your personal learning and professional networks should be happening while students are in college. Understanding the power of various networks, especially by growing the connection utilizing social media is important in learning and networking with professionals around the globe.” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College

More On the Marketer's Backpack

The Marketer's Backpack is a brand new eBook that is truly  a great teaching tool that is a must for all marketers of all ages. We pulled together an array of some of the brightest teaching minds today to get their take on a number of different subjects surely to be near and dear to all marketers’ hearts.

Download your copy today

 

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