A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and communicate under one strategic voice. Whether you are selling to consumers or other businesses, your audience and prospective buyers should instantly recognize you on your social media channels— including Twitter.
Ready to speak up on Twitter? Here are three quick tips to make your B2B Twitter brand voice loud and clear and to help make your content marketing goals a reality:
1. Be a thought leader. Twitter messages happen in real time. Take advantage of that by staying up to date on trending topics within your industry. This means not only should you understand and share links to news stories, but you should also add a bit of commentary. What does your organization think about a news topic? Can you offer your audience additional insights on the subject? How will the news affect your current or prospective customers?
Worry less about being the first to update followers on a trending story, and worry more about offering the most useful information to your audience. They’ll thank you for that.
2. Be personal. You might be in a B2B market, but that doesn’t mean you aren’t selling to people. Show that you understand you are talking to a person by making your Twitter messages unique and personal. When a person reaches out with a customer service complaint, don’t send them an automated response. Take the time to personally help them solve their problem or find someone who can. Think about how you would speak to someone face to face. Speak to your Twitter audience in the same way.
3. Be you. Twitter is not an RSS feed. It’s a platform for you to share your brand. Don’t concentrate on your products and services. Concentrate on what makes your organization unique in the industry. What is the personality of your brand and your organization? Are you humorous? Energetic? Reliable? Intelligent? Conscientious? Practical? Something else? Share your personality.