The secrets to Pinterest success
Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have the same value and likelihood of user engagement. Ripen eCommerce recently revealed six keys to success for getting repins on Pinterest:
Read more at Marketing Pilgrim
Coffee Bean & Tea Leaf debuts its #PurpleStrawCam Instagram filter
Customers like to be creative on social media, so the coffee and tea chain has given them the prop to do so—its signature purple straw. In its campaign for ice blended drinks, Instagram users are encouraged to get creative with their filters by creating a #PurpleStrawCam by cutting off an inch of the purple straw and holding it to the lens of their smartphone camera. Coffee Bean & Tea Leaf has taken user-generated content to a new level by tapping into the creative, inventive spirit of Millennials.
Read more at Marketing Land
3 lessons from BuzzFeed's "What City Should You Actually Live In" quiz
Every BuzzFeed quiz in the "What City" series is essentially the same, so how do the quizzes get 500,000 views within 22 hours of being published? One secret to the high volume of clicks is simple: create interactive content since it's six times more likely to engage readers, according to consulting firm DDI. With high hopes to publish engaging content, here are three tips from Seth Lieberman, founder and CEO of content marketing platform SnapApp:
Read more at It's All About Revenue
Social media performance beyond the like
For years, brands have measured the success of their social media efforts by looking at the number of likes and followers, but now they're shifting to measure based on brand lift, purchase intent, click-through and sales mainly because organic reach on Facebook and Twitter has decreased, according to Matt Britton, CEO of digital shop MRY. Britton told DigiDay that organic reach has plummeted because of Facebook's revised news feed algorithm and the massive number of brand tweets. Followers are often just a number and don't represent the ability for a brand to reach customers. Instead, social media agency Laundry Service has steered its focus to user comments to see whether the customers are perceiving the brand as the brand hoped.
Read more at DigiDay
Insights into reaching the Snapchat generation
Marketers are desperate to reach Millennials and Generation Z since they hold the buying power, but the perfect strategy for capturing their attention has yet to be uncovered. Based on what these customers are looking for, here's how marketers can reach the Snapchat generation, according to Natalie Waterworth, Millennial engagement expert and co-founder of Talented Heads:
Read more at The Guardian