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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Weekly roundup: 5 digital marketing tips, tricks and tactics

All screens are not created equal

Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is to engage those audiences across platforms — and to accurately measure the results of multiscreen marketing initiatives.

Read more at 1to1 Media

How green is your marketing?

Approximately 75 percent of U.S. businesses use at least one green technology practice, according to the U.S. Bureau of Labor Statistics. As environmental issues gain more national attention, the time is ripe for marketers to step up their organic marketing efforts, Steve Olenski writes on Forbes. Brands from Chipotle to Crayola are gaining competitive advantage from their green initiatives.

Read more at Forbes

Tinder for gifting

U.K. marketers are taking a cue from Tinder’s playbook. British retailer Argos created a Gift Finder app that displays more than 6,000 products. Users input the age and sex of their gift recipients and “swipe right” to save items to their shopping cart.

Read more at Digiday

Lukewarm Black Friday deals

This week NerdWallet released a study that finds many Black Friday deals are no better than what they were last year. While some products don’t lose much value in a year, the technology in items like year-old printers is outdated and should theoretically be cheaper.

Read more at Daily Finance 

Customers as cultists

Rock star fans often stop at nothing to get tickets to a huge show. They’ll sleep outside to hold their place in line or pay unreasonable sums for a front-row seat. Certain brands now elicit similar cult-like followings from their customers. They’re more closely tied to identity and culture, and savvy marketers are building this into their marketing strategies.

Read more at The Atlantic

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