The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • November 14, 2014

Weekly roundup: 5 digital marketing tips, tricks and tactics

Facebook assuages data fears

Facebook not only has to assure individual users of their privacy—the social network is working hard to let advertisers know their customer data is safe. As hacks and breaches become the norm, brands are hesitant to grant access to information. In addition to getting marketers comfortable with its platform, Facebook is advocating good data stewardship of sensitive information.

Read more at AdWeek.

Data drives world’s biggest online shopping spree

November 11 was Singles Day, a Chinese holiday that’s basically the antithesis of Valentine’s Day. It’s also a major day for e-commerce, and Alibaba roped in a total of $9.3 billion in sales, with 2.85 million transactions a minute at its peak. The company’s data team and operations managers analyzed shopping patterns and orchestrated logistics with merchants to keep transactions moving. The CEO names data mining among the company’s top priorities.

Read more at Quartz.

Overcome obstacles to blogging success

Blogging is widely accepted as a mainstay of content marketing efforts, yet marketers often hit roadblocks when getting corporate blogs up and running. They commonly face three challenges: lack of funding, an insufficient volume of content and the wrong kind of content, Steve Olenski writes on Forbes. Click through for his trouble-shooting tips.

Read more at Forbes

UX enters marketing territory

Digital marketers work closely with designers, but the two camps don’t always see eye-to-eye. For one, marketers often lack sufficient understanding of user experience, says Kristin Low, founder of a strategic design and digital services company. He briefs marketers on some of the fundamentals, including how UX extends beyond interfaces and fills in gaps in omni-channel experiences.

Read more at ClickZ.

Twitter builds hype for 2015

Following slowed user growth, Twitter unveiled an ambitious 2015 roadmap, which includes an easier onboarding process and other features to spur more frequent visits. “Instant Timeline” is one addition that will allow first-time tweeters to follow feeds specific to certain categories like sports and tech. Twitter also said it plans to launch more independent apps, similar to how it handled its acquisition of Vine in 2012.

Read more at Time.

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