Modern Marketing Blog

November 7, 2014

Weekly roundup: 5 digital marketing tips, tricks and tactics

‘Tis the season for m-commerce

As the holidays approach, it’s looking like a merry retail season for mobile marketers. A recent survey from Artisan Mobile found that 91 percent of consumers intend to make purchases via mobile or tablet apps over the holidays. The results highlight the increasing role of mobile and tablet apps in driving conversions.

Read more at Direct Marketing News

An end to Facebook “like”-bait

As of Wednesday, brands can no longer incentivize users to like their Facebook pages. This means companies can’t offer discounts or rewards in exchange for likes. “We want people to like Pages because they want to connect and hear from the business, not because of artificial incentives,” Facebook said in a blog post.

Read more at Marketing Land

Sour Patch offers bands a sweet deal

Mondelez-owned candy brand Sour Patch Kids just made a long-term investment in indie music culture. It created the “Brooklyn Patch,” a four-bedroom house in a historic landmark building where touring bands can rest. In exchange for their stay, musicians will offer content that Sour Patch Kids can share across digital channels, including the brand’s Tumblr, Facebook, Twitter and Instagram accounts.

Read more at Advertising Age

New year, new money for digital marketing

Digital marketing spend will get a healthy boost in 2015, according to the latest Gartner research. The Gartner Digital Marketing Spending report found that digital marketing budgets will increase by 17 percent next year. The research shows that marketers are spending the most on customer experience.

Read more at The Drum

Beacons in the dressing room

Companies are taking advantage of sensor technologies and the fact that nearly every shopper has a smartphone. Urban Outfitters is no exception. The brand is rolling out beacons — tiny devices around stores that message shoppers who've downloaded the retailer’s app — across 15 stores. Rather than aggressively pushing coupons at shoppers, Urban Outfitters says it’s extending the shopping experience.

Read more at AdWeek

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