Our roundup of noteworthy digital marketing insights, tips and trends from the news:
GoPro captures Millennial audience
GoPro’s action cameras combine cutting edge film technology with a first-person, DIY aesthetic—a winning combination for Millennial audiences, technology reporter David Fagin writes in ClickZ. Savvy marketers will figure out how to encourage their users to generate entertaining content using the cameras. “Anybody sitting in their bedroom reading this can grab their GoPro, step outside, and within 24 hours, have 100,000 new followers on their YouTube/Facebook channel. Thus, creating yet another platform for ad revenue,” Fagin says.
Read more at ClickZ.
New titles in the marketing department
From data visualizations to push notifications to “pins,” the ways that marketers engage their audiences are drastically different from a decade ago. To reflect the rapid pace of change, Scott Yates, founder of small business blog writing service BlogMutt, created 10 new marketing department job titles that he says will be commonplace in the near future. Among the roles is Content Librarian—someone to archive and access old tweets, years of emails and digital newsletters. Then there’s the Gesture Writer—an employee who will create the touch interfaces that customers will use when interacting with a company’s app.
Read more at HubSpot blog.
Native ads go interactive
BuzzFeed popularized interactive posts with quizzes ranging from “Which Disney Princess Are You?” to “What Would Be Your Fate in the Hunger Games?” Now the news and entertainment site and other publishers are adding more interactivity to their sponsored content. Quartz, working alongside sponsor U.S. Trust, created an interactive chart with details about speakers at The Atlantic’s Aspen Ideas Festival. “Everyone’s doing native, but what’s really important is to think about the user and what they respond to on your site,” Joy Robins, VP of advertising and strategy at Quartz, tells Digiday. “You have to bring what works to your native advertising side as well.”
Read more at Digiday.
Busted: Affiliate marketing myths
Affiliate marketing networks—communities of bloggers, coupon sites and other “affiliates” around the web that promote products in return for a percentage of each sale they encourage—often are surrounded in a cloud of myths. Steve Olenski dispels some of the rumors that prevent marketers from reaping the benefits of these programs. Among the misconceptions? Affiliate systems are quick and easy to manage, and success comes from posting products to as many sites as possible. Instead, Olenski says that these programs require time and effort, and it’s more important to find a small number of partners that will deliver conversions than it is to promote products everywhere.
Read more at Forbes.
Sick of stock photos, brands look to social networks
High quality smartphone cameras and widespread adoption of social photography offer brands a chance to break free of stale stock photos. A startup called Snapwire brokers deals between mobile, social photographers and photo buyers looking for in-the-moment images they can’t find on traditional stock photography sites. “For brands, art directors, and publishers, the appeal of using social photography for commercial purposes is enormous,” writes Evie Nagy, a writer for Fast Company.
Read more at Fast Company.