Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news:
1. Email marketing: How A/B testing your email design can improve conversion rates
Colorful graphics and catchy call-to-action buttons may seem like a winning formula for an effective email campaign, in this brand's case a text-based email delivered higher conversion. MECLABS, a Florida-based independent research lab, recently ran an A/B test to find out whether promotional-style emails full of images outperformed letter-style emails with limited graphics. The results: letter-style emails increased conversions by 181 percent compared to promotional-style emails. In this case, A/B testing yielded unexpected results, allowing the company to convert to the most successful email design for its audience.
Read more at Marketing Experiments.
2. Digital marketing extends beyond the marketing department
With new digital technologies constantly being launched, digital marketing stands for much more than online marketing, writes Ashley Friedlein, CEO and Co-founder of Econsultancy. "An organization is digital if it exhibits two things: it focuses on the customer experience, irrespective of channel, and it has a digital culture." Yet digital marketing doesn't just affect the marketers. Here are several traits of a company with a digital culture, according to Friedlein:
Read more at Marketing Week.
3. A glance at 2014's social media trends
As October wraps up, marketers have two months to plan for next year’s social media strategy. With social media trends shifting all the time, here are a four predictions from Social Strategies Summit:
Read more at Social Strategies Summit.
4. Nearly half of Gen-Y prefers mobile for viewing online content
With the average American owning just under three mobile devices, it's clear why Gen-Y consumers prefer mobile devices for consuming content. According to research commissioned by UK-based mobile commerce company Weve, mobile is considered the "first" and most important screen for almost half of the 18-34 year olds, placing mobile ahead of PCs (30 percent) and TV (12 percent). Says David Sear, chief executive of Weve: "The way consumers behave has really shifted – anybody who is now watching TV is actually listening to TV, and they are normally playing with their mobile device or following a story about the TV on social media."
Read more at Marketing Magazine.
5. How to get your mobile marketing strategy in shape
Research shows that m-commerce will reach $24 billion in 2013 and $24.32 billion by 2016. Given the projections, it's understandable why marketing strategies are becoming mobile-centric to yield higher conversion rates and sales. Asi Erenberg, co-founder of ECommerce Partners, offers a few tips for how to get your mobile strategy in shape:
Read more at MarketingProfs.