Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news:
1. Gaining Pinterest followers is as easy as 1-2-3
Social media marketers are mastering the tricks of the trade for Twitter, Facebook and LinkedIn, but when it comes to Pinterest, there’s great opportunity for brands to increase engagement with users. Here are a few strategies to gain more followers:
Read more tips at Search Engine Journal
2. Marketing metrics: Google and comScore make cross-channel a priority
Cross-channel communication is key to retaining customers and increasing customer loyalty, but often those messages have been difficult to measure, especially for display. Not anymore — Google and comScore are integrating to offer reach and frequency metrics for display ads through DoubleClick. This effort to unify mobile, video, search and display messages reinforces the need for marketers to consolidate all of their data and analysis in one platform to best utilize the customer data at their fingertips.
Read more at Reel SEO
3. Social media marketing: Online meets in-person interactions
New York Fashion Week is redefining what social media engagement means for brands. One brand that’s making a name for itself is Tommy Hilfiger with its “Social Concierge,” which allowed Instagram and Facebook fans to request photos of a favorite fashion product or handwritten notes from models. The brand introduced in-person brand-customer interaction to its social media followers with its Instameet, where 20 local Instagrammers got a backstage pass and had the opportunity to take pictures. These pictures were then shared using the hashtags #tommyfall14 #nyfwinstameet. Similar to Target’s Awesome Shop and Marc Jacob’s Tweet Shop, brands are taking a fresh perspective on engaging with customers beyond social media.
Read more at The Drum
4. Marketing messages play to the tune of the customer
Brands aim to establish a long-lasting relationship with customers, and what better way to do so than through music. Steve Olenski writes in Forbes that brands that use music create an emotional connection with the customer. Adds Alex White, Co-founder and CEO of online music analytics provider Next Big Sound: “Music is a universal language so I think that brands and ad agencies that are able to find the right music and sound for their product will dramatically improve the results of the campaign.” When pairing music with products, marketers must fight the desire to use their favorite song and instead think about what tunes represent the brand and customers.
Read more at Forbes
5. The 7 social media types you need to know
Knowing who your social media followers are is key for identifying the most valuable messages for them. And now brands can segment followers into brackets, thanks to a recent report by Reach Local that defines seven different types of followers and the best ways to reach them — or react to them.
Read more at Mobile Marketing Watch