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Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news:

1. If you could know one thing about your consumer, what would it be? 

This question was posed last week on the LinkedIn CMO Network discussion board and quickly sparked a number of responses. Member answers ranged from why consumers select certain products to why and when they get bored of the item. One marketer was even curious to know what consumers tell their therapists. The consensus? When it comes to customer data, behavioral information is top of mind for these marketers.

Read more at LinkedIn CMO Network

2. Email marketing: think mobile first

If you're not putting mobile first when it comes to email, think again. According to the US Consumer Device Preference Report: Q4 2013, 65 percent of email is now opened via mobile devices in the U.S. For marketers, this is a very good thing. Take it from AppBoy marketing director, Cezary Pietrzak: “Despite its lack of novelty, email is still massively effective," he says. "It’s the only non-native messaging format that can bring an audience back into a mobile app.”

Read more at VentureBeat

3. The secret to success for Twitter's top 100 brands

Curious how the top 100 brands on Twitter — selected for their average of 870,000 followers — have become so successful? According to recent research from Simply Measured, 78 percent of these companies post less than four Tweets per day, while only 36 percent of Tweets from top brands contain a link. Whats the moral of the story? Personalization. According to Econsultancy writer, Christopher Ratcliff, "the key is to mix it up. The brands that succeed are the ones that engage directly with their followers in a personalized manner."

Read more at Econsultancy

4. Amazon bets on instant gratification to win customers

Amazon's recently approved patent for an algorithm-based system that can predict future customer orders based on past shopping behavior, and ship those orders to local Amazon warehouses nearby appears to be a smart way for the online shopping site to reduce shipping costs. However, while inventory control is nothing new for retailers, Amazon's newest feature is just another way that the company is trying to solve the instant gratification problem with online retail.

Read more at Mashable

5. The newest addition addition to the C-suite: the CDO

Perhaps digital marketing's famous 'odd couple' — the CMO and CIO — could use a mediator? According to David Dumeresque, partner at executive recruiting firm, Tyzack Partners, it is time for a new executive position: the chief digital officer (CDO). The CDO, says Dumeresque, can unite multi-department leadership roles and head all digital initiatives. “He/she should have total responsibility for the corporate digital footprint," Explains Dumeresque. "It is the mission of the CDO to understand and connect with customers (both internal and external) and to take charge of crafting the experience those customers receive.”

Read more at London Economic

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