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Weekly roundup: 5 digital marketing tips, trends and tactics

Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news:

1. Do you know where your display ads are?

According to new research, over a third of U.K. advertisers have no idea where their display ads appear online. The problem, reports content verification firm Project Sunblock is that "62 percent of senior marketers had no way of gaining access to real-time analytics on their digital marketing efforts." Even more alarming, the study found that 7.8 billion display ad impressions were shown alongside "brand-damaging" content each year, including anything from pirated material to celebrity scandals.

Read more at Warc

2. Social media: 3 tools to help identify influencers

Getting influencers to advocate for a brand isn't easy. However, the more relevant the influencers are to the brand, the more likely they are to say yes to a partnership. TopRank Blog offers some tools that can help brands zero-in on influencers:

  • Followerwonk: This tool delves into Twitter's analytics to show users who their followers are, where they tweet from and even what hours they're most active.
  • Circle Count: Enables users to search Google+ profiles based on name, location or URL to help users locate G+ influencers in their space.
  • Influencer Program: Through this program LinkedIn lets influencers publish their original content directly onto the LinkedIn platform to share directly with users, allowing users to share, engage with and follow those who reflect their interests.

Read more at TopRank Blog

3. Don't believe the hype: Media consumption won't hit dangerous levels

Mark Schafer isn't convinced of the recent findings from a new study conducted by Marshall School of Business at USC — and neither are we. The study suggested that by 2015, Americans will consume both traditional and digital media for over 1.7 trillion hours. That's an average of approximately "15 and a half hours per person per day," says the report. While digital content consumption is certainly on the rise, Schaefer uses humor to remind digital marketing professionals to take research like this with a grain of salt.

Read more at {grow}

4. Infographic: What role does content play in travel marketing?

It's a given that content marketing a vital part of travel marketing, but what role does it actually play in the consumer's decision making process? When is the best time to display photos? Do social recommendations have an impact? What devices are consumers using to conduct research? Expedia Media Solutions and comScore partnered to develop a report on travel content and found that 52 percent of travel content is engaged with via mobile.

Read more at Tnooz

5. Social media: Facebook is so 2012

As teen interest in Facebook wanes, young people are flocking by the millions to mobile messaging app, Kik. Marketers have long wondered how to reach out the the sizable network of teens on Kik. Recently, IPG Media Lab and Sony/Columbia Records have found a way: partnering with Kik to promote the popular boy band, One Direction, and their newest album. "The first-of-its-kind campaign will introduce a 1D Kik Card - a shareable mobile experience built on Kik’s HTML5 platform that allow Kik users to share both videos, photos, and social media news about the band."

Read more at Mediacaster Magazine

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