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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news:

1. Mobile Marketing: Facebook vs. Twitter

Its no secret that social media is playing a huge role in mobile marketing these days. According to research from Larry Kim, founder and CTO at marketing software company WordstreamFacebook makes up 41 percent of mobile ad revenue and Twitter takes up 50 percent. While Facebook may be the more popular of the two social media giants, Twitter is taking the lead when it comes to mobile advertising. According to social media consultant, Cynthia Boris, "[Facebook] is not always the advertising juggernaut you’d expect it to be given its popularity." Why is that? Boris offers her opinion: better native advertising for mobile. "Twitter’s engagement rate is higher than Facebook, probably because Twitter’s ads appear in stream. Facebook’s sidebar ads don’t have a home on the mobile app."

Read more at Marketing Pilgrim

2. How far is too far when it comes to tracking customer data?

As businesses strive to find ways to track customer behavior in the offline world, UK-based supermarket giant Tesco sparked privacy concerns over its new video advertisement screens. The video screens — OptimEyes — are claimed to be able to scan the facial characteristics of customers in the store and use that information to determine age and gender. For display advertisers, the video screens offer a great opportunity to target customers based on demographics, but privacy advocates feel that this is too much.

Read more at V3

3. What should digital marketers expect for 2014?

With the new year just around the corner, marketers have already started chiming in on what to expect for 2014. Here are a few trends that marketing agency, TwinEngine, predicts for next year:

  • Mobile marketing: Consumers are increasingly using their mobile devices to shop and browse online, TwinEngine expects that mobile ads will surpass traditional advertising in 2014.
  • Hashtags: Though Twitter may be responsible for their growing popularity, they are now available as a search tool on both Instagram and Facebook and are positioned to become a leading search tool.
  • SEO: Now that Google has locked up keywords, SEO in 2014 will become more focused on consumer behavior.

Read more at MediaBistro

4. Check out the first of Twitter's new display ads

Last week Twitter began selling display advertising, allowing marketers to promote tweets with banner-ad like images which appear automatically on user feeds. This gives brands the opportunity to show users display-ad images that before would only appear as a link and would likely get missed as users quickly scan a feed. While there have been a few bumps in the road for some brands, other companies like as CBS, Samsung and Kit Kat, are already off to a running start:

Read more at DigiDay

5. IT and marketing — a match made in heaven? 

In the past few years, digital marketing has united the IT and marketing departments — for better or for worse. While it seems like these two groups often speak different languages, Tjeerd Brenninkmeijer, co-founder and CMO at content management company Hippo explains that there is an opportunity for both departments to learn from one another. Brenninkmeijer points out that while marketers may change their minds too much and IT pros may be a little anti-social, they two working closely together are Internet marketing gold.

Read more at CMSWire



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