Our roundup of noteworthy digital marketing insights, tips and trends from the news:
How 3 companies are redefining their Pinterest brand
To connect the brick-and-mortar and digital experiences, brands are looking to Pinterest as a channel to engage customers. Here are three unique efforts:
Read more at Digiday
Spring cleaning meets email subscription: 4 tips to survive
As people reduce clutter in their life with the onset of spring, they’re clicking the unsubscribe button in the emails that don’t deliver high value — and marketers should do just the same. Here are four tips:
Read more at Marketing Land
Marketing meets the personal calendar
Burt's Bees is taking customer interaction to a new level by turning calendar appointments into ads. How does this work? With the permission of customers, the company places one appointment per week, for a total of 8 weeks, on the user's calendar with the subject being anything from "A meeting to discuss your mind-blowing beautimousness" to promotional messages. This more intimate interaction with customers is an opportunity for Burt’s Bees to learn about customers. “We consider ourselves students of the digital space, so while we’re always testing new tactics to drive conversation and engagement, we’re also always learning,” Lauren Aplin, global marketing manager, told Entrepreneur.com.
Read more at Entrepreneur
Why marketers must get visual
Marketing isn't just about choosing the right words anymore — it's about creating a visual experience that engages people. Just look to the number of Instagram users, which has reached 200 million monthly. "The power of visuals in marketing and advertising is not the future, it is the present," writes Steve Olenski, senior content strategist at Responsys. Customers don’t just want visuals baked into their experience with a brand, they’re demanding it.
Read more at Forbes
4 steps to make the most of customer data
After marketers collect data, they must make sure it’s clean in order to discover actionable insights. Here are four must-dos for companies to make the most of data:
Read more at It’s All About Revenue