Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Feb. 11, 2011. That’s up 12% week-over-week, up 13% from where it was four weeks ago, and up 19% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Valentine’s Day messaging peaked last week. Last week we also had our first reference to graduation season, which came much earlier than last year.
Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): 2010 Season Finale
Easter (4/24): 2010 Season Finale
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked