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The latest in marketing strategy, technology, and innovation.

  • February 14, 2011

Week-End Trends: Volume up strong ahead of Valentine's Day

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Feb. 11, 2011. That’s up 12% week-over-week, up 13% from where it was four weeks ago, and up 19% year-over-year.

Click to view the Feb. 11, 2011 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Feb. 11, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Valentine’s Day messaging peaked last week. Last week we also had our first reference to graduation season, which came much earlier than last year.

Click to view the Feb. 11, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): 2010 Season Finale
Easter (4/24): 2010 Season Finale
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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