Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.0 promotional emails on average during the week ending Mar. 11, 2011. That’s up 5% week-over-week, down 5% from where it was four weeks ago, and up 20% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Last week we got our first reference to Mother’s Day, in addition to a few references to Daylight Savings. But the biggest theme was spring—new spring apparel, new gear for spring sports, etc. This week we’ll see St. Patrick’s Day references spike. We’ll also see more veiled references to March Madness, which is a trademarked term (along with “Elite Eight” and “Final Four”).
Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): 2010 Season Finale
Earth Day (4/22): 2010 Season Finale
Easter (4/24): 2010 Season Finale
Mother’s Day (5/8): 2010 Season Finale
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