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  • January 30, 2011

Week-End Trends: Valentine's Day messaging ramp up continues

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.0 promotional emails on average during the week ending Jan. 28, 2011. That’s up 3% week-over-week, down 6% from where it was four weeks ago, and up 18% year-over-year.

Click to view the Jan. 28, 2011 Retail Email Index larger

The Retail Email Participation Rate: Monday and Friday were the most popular days to send retail emails last week.

Click to view the Jan. 28, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: For the next two weeks Valentine’s Day messaging will continue to dominate. However, this week we will likely see the first references to Presidents’ Day, St. Patrick’s Day and Easter.

Click to view the Jan. 28, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Valentine’s Day (2/14): 2010 Season Finale
St. Patrick’s Day (3/17): 2010 Season Finale
Easter (4/24): 2010 Season Finale
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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