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  • February 8, 2010

Week-End Trends: Valentine's Day messaging peaks

Email activity and promotional trends during the past week:

The Retail Email Index: Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 5, 2010. That’s down 1% week-over-week, up 4% from where it was four weeks ago, and up 4% year-over-year.

Click to view the Feb. 5, 2010 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Feb. 5, 2010 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Valentine’s Day messaging has peaked. Seasonal messaging will be pretty subdued over the next few weeks. Last week we saw our first reference to Presidents Day.

Click to view the Feb. 5, 2010 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Valentine’s Day (2/14): Valentine’s Day 2009 Season Finale
St. Patrick’s Day (3/17): St. Patrick’s Day 2009 Season Finale
Easter (4/4): Easter 2009 Season Finale
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