Email activity and promotional trends during the past week:
The Retail Email Index: Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 5, 2010. That’s down 1% week-over-week, up 4% from where it was four weeks ago, and up 4% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Valentine’s Day messaging has peaked. Seasonal messaging will be pretty subdued over the next few weeks. Last week we saw our first reference to Presidents Day.
Selling Seasons on the Horizon:
Valentine’s Day (2/14): Valentine’s Day 2009 Season Finale
St. Patrick’s Day (3/17): St. Patrick’s Day 2009 Season Finale
Easter (4/4): Easter 2009 Season Finale
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