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  • January 29, 2012

Week-End Trends: Valentine's Day messaging back on track

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending Jan. 27, 2012. That’s up 1% week-over-week, down 7% from where it was four weeks ago, and up 22% year-over-year.

Click to view the Jan. 27, 2012 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Jan. 27, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: After a slower than usual ramp-up, Valentine’s Day messaging is back on track compared to last year. This week about 30% of retail emails will reference Valentine’s Day. This past week was likely the peak of Big Game messaging.

Click to view the Jan. 27, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Valentine’s Day (Feb. 14): 2011 Season Finale
Presidents’ Day (Feb. 20): 2011 Season Finale
Leap Day (Feb. 29): Leap Day campaigns from 2008
St. Patrick’s Day (Mar. 17): 2011 Season Finale
Easter (Apr. 8): 2011 Season Finale
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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