Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 2.9 promotional emails on average during the week ending Feb. 4, 2011. That’s down 4% week-over-week, up 7% from where it was four weeks ago, and up 15% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Last week gave us our first reference to Presidents’ Day and to St. Patrick’s Day. Any day now we should also see the first reference to Easter. “Big game” messaging peaked last week and Valentine’s Day messaging will likely plateau or dip a little this week.
Selling Seasons on the Horizon:
Valentine’s Day (2/14): 2010 Season Finale
St. Patrick’s Day (3/17): 2010 Season Finale
Easter (4/24): 2010 Season Finale
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