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  • February 6, 2011

Week-End Trends: Valentine's Day messaging at peak

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 2.9 promotional emails on average during the week ending Feb. 4, 2011. That’s down 4% week-over-week, up 7% from where it was four weeks ago, and up 15% year-over-year.

Click to view the Feb. 4, 2011 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Feb. 4, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Last week gave us our first reference to Presidents’ Day and to St. Patrick’s Day. Any day now we should also see the first reference to Easter. “Big game” messaging peaked last week and Valentine’s Day messaging will likely plateau or dip a little this week.

Click to view the Feb. 4, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Valentine’s Day (2/14): 2010 Season Finale
St. Patrick’s Day (3/17): 2010 Season Finale
Easter (4/24): 2010 Season Finale
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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