Email activity and promotional trends during the past week:
The RetailEmail Index fell 3% to 198 during the week ending Feb. 15, and is up 5% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers each sent just shy of 2 promotional emails last week.
RetailEmail Participation Rates: Last week, 86% of the retailers in the RetailEmail Index send out at least one promotional email, down from 87% the week prior, and down from 87% during the 4-weeks-ago period.
RetailEmail Seasonality Meter: With Valentine’s Day references ending this past week, we’ll see Presidents’ Day references through the middle of next week and then the slow build up to St. Patrick’s Day and Easter in March. There were no references to New Year’s last week, so stay tunes for a New Year’s Season Finale.
Other things referenced by retailers: spring, swimwear, tax season
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