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  • October 3, 2009

Week-End Trends: The calm before the holiday storm

Email activity and promotional trends during the past week:

The Retail Email Index fell 3% to 240 during the week ending Oct. 2, 2009, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 11% (moving 4-week average versus comparable 4-week moving average last year).

Click to view the Oct. 2, 2009 Retail Email Index larger

The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.

Click to view the Oct. 2, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Last week we had our first reference to Columbus Day and our first reference to Thanksgiving. With no references last week, the back-to-school email season is officially over.

Click to view the Oct. 2, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Columbus Day (10/12): Columbus Day 2008 Season Finale
Halloween (10/31): Halloween 2008 Season Finale
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
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