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  • June 3, 2012

Week-End Trends: Strong Memorial Day weakens Father's Day

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.7 promotional emails on average during the week ending June 1, 2012. That’s flat week-over-week, down 1% from where it was four weeks ago, and up 17% year-over-year.

Click to view the June 1, 2012 Retail Email Index larger

The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.

Click to view the June 1, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter:Memorial Day messaging was a little stronger last week, stealing some steam from Father’s Day messaging, which is now significantly behind last year’s pace. We’ll likely see some catch up this week with Father’s Day just two weeks away.

Click to view the June 1, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Graduation (May/June): 2011 Season Finale
Father’s Day (June 17): 2011 Season Finale
Back-to-school (June-September): 2011 Season Finale

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