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  • April 15, 2012

Week-End Trends: Steady growth trend continues

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.5 promotional emails on average during the week ending Apr. 13, 2012. That’s down 1% week-over-week, flat with where it was four weeks ago, and up 7% year-over-year. As it has for the past several weeks, email volume has followed last year’s trajectory very closely and averaging a consistent 7% year-over-year gain.

Click to view the Apr. 13, 2012 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Apr. 13, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Between 6% and 8% of retail emails will include references to Earth Day this week, with even more including eco-friendly messaging. Mother’s Day messaging should also double or triple this week compared to last week’s levels.

Click to view the Apr. 13, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Earth Day (Apr. 22): 2011 Season Finale
Mother’s Day (May 13): 2011 Season Finale
Graduation (May/June): 2011 Season Finale
Memorial Day (May 28): 2011 Season Finale
Father’s Day (June 17): 2011 Season Finale
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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