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  • January 14, 2008

Week-End Trends: Start kissing up to St. Valentine

Email activity and promotional trends during the past week:

The RetailEmail Index rose 7% to 192 during the week ending Jan. 11, and is down 39% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers each sent about 1.9 promotional emails last week.

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RetailEmail Participation Rates: Last week, 87% of the retailers in the RetailEmail Index send out at least one promotional email, down from 88% the week prior, and down from 97% during the 4-weeks-ago period.

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New Year’s (Jan. 1): The retailers in the RetailEmail Index sent 31 emails referencing New Year’s last week, down from 74 the prior week.

Valentine’s Day (Feb. 14): There were 4 references to Valentine’s Day last week, up from zero the week prior. The first references to Valentine’s Day came on Jan. 8.

Other things referenced by retailers: spring, HDTVs, fitness, health, resort wear
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