Email activity and promotional trends during the past week:
The Retail Email Index: Top online retailers sent each of their subscribers 2.2 promotional emails on average during the week ending Mar. 5, 2010. That’s flat week-over-week, on par from where it was four weeks ago, and up 11% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: St. Patrick’s Day references will pick up this week and peak the next. Then retailers will focus their attention on Easter.
Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): St. Patrick’s Day 2009 Season Finale
Easter (4/4): Easter 2009 Season Finale
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