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  • March 6, 2010

Week-End Trends: St. Patrick's Day messaging to bubble up

Email activity and promotional trends during the past week:

The Retail Email Index: Top online retailers sent each of their subscribers 2.2 promotional emails on average during the week ending Mar. 5, 2010. That’s flat week-over-week, on par from where it was four weeks ago, and up 11% year-over-year.

Click to view the Mar. 5, 2010 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Mar. 5, 2010 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: St. Patrick’s Day references will pick up this week and peak the next. Then retailers will focus their attention on Easter.

Click to view the Mar. 5, 2010 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): St. Patrick’s Day 2009 Season Finale
Easter (4/4): Easter 2009 Season Finale
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