Email activity and promotional trends during the past week:
The Retail Email Index fell 3% to 238 during the week ending May 29, 2009, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 10% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: This year there’s an additional week between Memorial Day and Father’s Day so the build-up in Father’s Day messaging should be a bit more gradual. This week will see messaging grow, but Father’s Day messaging won’t peak until next week.
Selling Seasons on the Horizon:
Graduation (May-Jun): Graduation 2008 Season Finale
Father’s Day (6/21): Father’s Day 2008 Season Finale
Independence Day (7/4): 4th of July 2008 Season Finale
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