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  • May 31, 2009

Week-End Trends: Slower Father's Day messaging build-up

Email activity and promotional trends during the past week:

The Retail Email Index fell 3% to 238 during the week ending May 29, 2009, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 10% (moving 4-week average versus comparable 4-week moving average last year).

Click to view the May 29, 2009 Retail Email Index larger

The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.

Click to view the May 29, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: This year there’s an additional week between Memorial Day and Father’s Day so the build-up in Father’s Day messaging should be a bit more gradual. This week will see messaging grow, but Father’s Day messaging won’t peak until next week.

Click to view the May 29, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Graduation (May-Jun): Graduation 2008 Season Finale
Father’s Day (6/21): Father’s Day 2008 Season Finale
Independence Day (7/4): 4th of July 2008 Season Finale
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